Support offsite prospecting use cases using partner data

In this step, you will learn how to support offsite prospecting use cases using partner data in Real-Time CDP. You will explore the workflow for ingesting new prospects from partners for pre-visit targeting. This includes understanding the planning, licensing, and data modeling processes, as well as how to manage and activate prospect profiles and audiences. By the end of this step, you will be equipped to implement offsite prospecting strategies effectively using partner data.

Next, you will learn how to add partner attributes to your first-party profiles in Real-Time CDP to expand your reach through additional channels.