Key takeaways

In this module, you explored how Real-Time Customer Data Platform supports marketing efforts using partner data. You learned how to enrich first-party data, support offsite prospecting, and personalize onsite experiences for unknown visitors. Additionally, you gained insights into the impact of third-party cookie deprecation and how to leverage partner data for full-funnel marketing strategies.

The following are some of the key takeaways from the module:

• Understand the role of partner data in enriching first-party data and supporting prospecting use cases.
• Recognize the impact of third-party cookie deprecation on digital marketing strategies and how Real-Time CDP can mitigate these effects.
• Learn how to implement workflows for offsite prospecting using partner data in Real-Time CDP.
• Discover how to add partner attributes to first-party profiles to expand reach through additional channels.
• Understand how to personalize onsite experiences for unknown visitors using partner-aided visitor recognition.

Now it's time to measure how well you learned these lessons with a short quiz.