Add partner attributes to first-party profiles in Real-Time CDP

In this step, you will learn how to enhance your first-party profiles by integrating partner attributes within Real-Time CDP. This process allows you to expand your reach through additional channels by enriching known audiences with data partner attributes. You will explore the workflow for exporting and importing audience files, updating data governance models, and ingesting partner attributes into first-party profiles. By the end of this step, you will understand how to effectively use partner data to support cross-sell or upsell initiatives.

Next, you will discover how to personalize onsite experiences for unknown visitors using partner-aided visitor recognition.