Implement the Experience Cloud in Websites with Tags is the perfect starting point for front-end developers or technical marketers who want to learn how to implement the Adobe Experience Cloud solutions on their website.
Each lesson contains how-to exercises and foundational information to help you implement the Experience Cloud and understand its value. Demo sites are provided for you to complete the tutorial, so you can learn the underlying techniques in a safe environment. After completing this tutorial, you should be ready to start implementing all of your marketing solutions through tags on your own website.
This tutorial uses application-specific extensions and libraries (AppMeasurement.js for Adobe Analytics, at.js for Adobe Target). If you are looking to implement Adobe Experience Platform Web SDK, please see the Implement Adobe Experience Cloud with Web SDK tutorial.
After completing this you will be able to:
Create a tag property
Install a tag property on a website
Add the following Adobe Experience Cloud solutions:
Create rules and data elements to send data to the Adobe solutions
Validate the implementation using the Adobe Experience Cloud Debugger
Publish changes through development, staging, and production environments
Adobe Experience Platform Launch is being integrated into Adobe Experience Platform as a suite of data collection technologies. Several terminology changes have rolled out in the interface which you should be aware of while using this content:
Similar multi-solution tutorials are also available for Web SDK and Mobile SDK.
In these lessons, it is assumed that you have an Adobe Id and the required permissions to complete the exercises. If not, you may need to reach out to your Experience Cloud Administrator to request access.
The tags feature of Adobe Experience Platform is the next generation of website tag and mobile SDK management capabilities from Adobe. Tags gives customers a simple way to deploy and manage all of the analytics, marketing, and advertising solutions necessary to power relevant customer experiences. There is no additional charge for Tags. It is available for any Adobe Experience Cloud customer.
The content of your container is minified, including your custom code. Everything is modular. If you don’t need an item, it is not included in your library. The result is an implementation that is fast and compact.
In these lessons, you will implement the Adobe Experience Cloud into a fake retail website called Luma. The Luma site has a rich data layer and functionality that will allow you to build a realistic implementation. You will build your own tag property, in your own Experience Cloud organization, and map it to our hosted Luma site using the Experience Cloud Debugger.
You might find it easier to complete this tutorial with the Luma site open in Chrome, while you read this tutorial and complete the Data Collection interface steps in a different browser.
Let’s get started!