AB Test Your Web Campaign

Testing is a great way to optimize your web campaigns for better engagement. Here’s how to get started.

To A/B test your personalized campaigns, you can select two or more campaigns, associate them to the same Split Test group, and select Auto-Tune to automatically continue with the best performing campaign.

How to Set up a Split A/B Test

1. Go to Web Campaigns.

   

   NOTE

   To make it easier to find the campaign you want, use the filter feature.

2. Select the first campaign you want to A/B test. Click Edit.

   

3. In the campaign page, select Split Testing and click Create New.

   

4. Enter the Split Testing Group Name, click Create. Select Auto-Tune.

   

5. Save or Launch the campaign.

   TIP

   Selecting Auto-Tune allows the Web Personalization platform to automatically recognize the better performing split test campaign, and continues with the highest converting campaign while pausing the others.

6. Repeat the above process with the second campaign.

7. Select the second campaign you want to A/B test. Click Edit.

   

8. In the Set Campaign page, select Split Testing and choose the Group from the drop-down. Select Auto-Tune.

   

9. Save or Launch the campaign.

10. Repeat this process for a third or fourth campaign to test.

11. In Web Campaigns you can see the split test campaigns denoted by the A/B icon.

    

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