Understanding Smart Campaigns

If Marketo Engage is a car, the Smart Campaign is its engine. Smart Campaigns can do more than you can imagine, and it’s easy to get started using them.

The Smart Campaign has 3 main areas: The Smart List, Flow and Schedule tabs.

Smart List

The Smart List is how you define who you want to target with your Smart Campaign. It has filters and triggers.

You can combine filters in various ways as well as use them in conjunction with triggers. This is a powerful tool–experiment with it.

Flow

The flow includes the steps you want the Smart Campaign to perform, including Wait steps and split choices.

Schedule

Finally, this controls when you run your Smart Campaign. You can even set up recurrence so it runs on a repeating schedule.

There is an enormous amount of things the Smart Campaign can do. Get the hang of it and you’ll find everything in Marketo becomes much simpler to understand.