Understanding Tags understanding-tags
You probably know by now that programs are like building blocks in Marketo Engage. Utilizing tags and channels will assist you in filtering data for reporting purposes.
Tags are used to describe programs. You can make as many as you need, each with unique values. Channels identify the delivery mechanism in a program, such as webinar, sponsorship, or online ad.
Tag Type tag-type
Tag types identify the kind of information you want to sort by.
- Tag Type = Program Owner
Tag Value tag-value
Each tag type will have values to choose from.
- Tag Values = Anna, Arun, Reza
Channel channel
Channels are used to report on how your members moved through your program. Each channel has a set of progression statuses and one status that is set to equal success.
- Channel = Roadshow
- Progression status = Invited, Registered, Attended, No Show
- Success = Attended
