Get started with Adobe Experience Platform segments

Journey Optimizer allows you to create Adobe Experience Platform segments using Real-Time Customer Profile data directly from the Segments menu, and leverage them into your journeys.

Note that segments can also be created from the Segmentation service itself. Learn more in the Adobe Experience Platform Segmentation Service documentation.

You can leverage segments in journeys in different ways:

  • Use a Read segment orchestration activity to make all individuals belonging to the specified segment enter the journey. Messages included in your journey are sent to the individuals belonging to the segment. Let’s say you have a “silver customer” segment. With this activity, you can make all silver customers enter a journey and send them a series of personalized messages.

    For more on how to use the Read segment activity, refer to this section.

  • Use the Segment qualification event activity to make individuals enter or move forward in a journey based on Adobe Experience Platform segment entrances and exits. For example, you can make all new silver customers enter a journey and send them messages. For more on how to use this activity, refer to this section.

  • Build complex conditions in your journeys using the simple or advanced expression editor. Learn more in this section.

Evaluation method in Adobe Journey Optimizer

In Adobe Journey Optimizer, audiences are generated from segment definitions using one of these evaluation methods:

  • Streaming segmentation – the audience list for the segment is kept up-to-date in real time while new data flows into the system.
  • Batch segmentation – the audience list for the segment is updated on an hourly basis, based on data that has arrived in the past hour.

The determination between batch segmentation and streaming segmentation is made by the system for each segment definition, based on the complexity and the cost of evaluating the segment rule.

You can view the evaluation method for each segment in the Evaluation method column of the segment list.

After you have first defined a segment, profiles are added to the audience when they qualify.

Backfilling the audience from prior data can take up to 24 hours. After the audience has been backfilled, the audience is continuously kept up-to-date and is always ready for targeting.

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