Design your journey

The journey interface allows you to easily drag and drop activities from the palette into the canvas. You can also double-click on an activity to add it in the canvas at the next step available. Each activity has a specific role and place in the process. The activities are sequenced. When an activity is finished, the flow continues and processes the next activity, and so on.

Get started with journey design

The palette is on the left-hand side of the screen. All available activities are sorted into several categories: Events, Orchestration and Actions. You can expand/collapse the different categories by clicking on their name. To use an activity in your journey, drag and drop it from the palette into your canvas.

When starting a new journey, elements that cannot be dropped in the canvas as the first step are hidden. This concerns all actions, the condition activity, the wait and the reaction.

The Filter items icon in the top left corner allows you to display the following filters:

  • Show only available items: hide or display unavailable elements in the palette, for example the events that use a different namespace than the ones used in your journey. By default, unavailable items are hidden. If you choose to display them, they will appear greyed out.

  • Show only recent items: this filter allows you to only display the last five events and actions used, in addition to out-of-the-box ones. This is specific to each user. By default, all items are displayed.

You can also use the Search field. Only events and actions are filtered.

The canvas is the central zone in the journey designer. It is in this zone that you can drop your activities and configure them. Click on an activity in the canvas to configure it. This opens the activity configuration pane on the right-hand side.

The activity configuration pane appears when you click on an activity in the palette. Fill in the required fields. Click the Delete icon to delete the activity. Click Cancel to cancel the modifications or Ok to confirm. To delete activities, you can also select one activity (or several) and press the backspace key. Pressing the escape key will close the activity configuration pane.

By default, read-only fields are hidden. To show read-only fields, click the Show read-only fields icon at the top left of the activity configuration pane. This setting applies to all activities in all journeys.

Depending on the journey’s status, you can perform different actions on your journey using the buttons available in the top right corner: Publish, Duplicate, Delete, Journey properties, Test. These buttons appear when no activity is selected. Some buttons will appear contextually. The test mode log button appears when test mode is activated.

Start your journey

When you design your journey, the first question you want to ask is how profiles will enter the journey. There are two possibilities:

Start with an event: when a journey is set to listen to events, individuals enter the journey unitarily in real-time. Messages included in your journey are sent to the person currently flowing into the journey. Learn more about events

Start with a Read Segment: you can set your journey to listen to Adobe Experience Platform segments. In this case, all individuals belonging to the specified segment enter the journey. Messages included in your journey are sent to the individuals belonging to the segment. Learn more about reading segments.

Define the next steps

After your first event or Read Segment, you can combine the different activities to build your multi-step cross-channel scenarios. Choose, from the palette, the steps you need.


When you start your journey with an event, the journey will be triggered when the event is received. The person will then follow, individually, the next steps defined in your journey.

You can add several events in your journey, as long as they use the same namespace. Events are configured beforehand. Learn more about events

You can also add a Reaction event after a message to react to tracking data related to the message. This allows you, for example, to send another message if the individual opened the previous message or clicked inside it. Learn more in this section.

The Segment Qualification event activity allows you to make individuals enter or move forward in a journey based on Adobe Experience Platform segment entrances and exits. You can make all new silver customers enter a journey and send personalized messages. Learn more in this section.


In the orchestration activities, you’ll find the Read Segment activity which allows you to set your journey to listen to an Adobe Experience Platform segment. Learn more about the Read Segment activity.

The other activities allow you to add conditions to your journey to define several paths, set a waiting time before executing the next activity, or end your journey. Learn more in this section.


You will find here the Message activity which allows you to include a message designed in Journey Optimizer. Learn more about the Message activity

You will also find the custom actions that you’ve configured to send messages with third-party systems. Learn more in this section.

Add alternative paths

You can define a fallback action in case of an error or timeout for the following journey activities: Condition and Action.

To add a fallback action for an activity, select the Add an alternative path in case of a timeout or an error box in the activity properties: another path is added after the activity. The timeout duration is defined by Admin users in the journey properties. For example, if an email takes too long to be sent or is in error, you can decide to send a push notification.

Various activities (event, action, wait) allow you to add several paths after them. To do this, place your cursor on the activity and click the “+” symbol. Only event and wait activities can be set in parallel. If several events are set in parallel, the chosen path will be the one of the first event happening.

When listening to an event, we recommend that you do not wait for the event indefinitely. It is not mandatory, just a best practice. If you want to listen to one or several events only during a certain time, you will place one or several events and a wait activity in parallel. See this section.

To delete the path, place your cursor on it and click the Delete path icon.

In the canvas, when two activities are disconnected, a warning is displayed. Place your cursor on the warning icon to display the error message. To fix the issue, simply move the disconnected activity and connect it to the previous activity.

Copy and paste activities

You can copy one or several activities of a journey and paste them either in the same journey or a different one. This allows you to save time if you want to reuse numerous activities that have been already configured in a previous journey.

Important notes

  • You can copy/paste across different tabs and browsers. You can only copy/paste activities within the same instance.
  • You can not copy/paste an event if the destination journey has an event that uses a different namespace.
  • Pasted activities may reference data that do not exist in the destination journey, for example if you copy/paste across different sandboxes. Always check for errors and make the required adjustments.
  • Be aware that you cannot undo an action. To delete pasted activities, you will need to select and delete them. Therefore, make sure you only select the activities you need before copying them.
  • You can copy activities from any journey, even ones that are in read-only.
  • You can select any activity, even ones that are not linked. Linked activities will stay linked after being pasted.

Here are the steps to copy/paste activities:

  1. Open a journey.
  2. Select the activities you want to copy by moving your mouse while clicking. You can also click on each activity while pressing the Ctrl/Command key. Use Ctrl/Command + A if you want to select all activities.
  3. Press Ctrl/Command + C.
    If you want to only copy one activity, you can click on it and use the Copy icon in the top left of the activity configuration pane.
  4. In any journey, press Ctrl/Command + V to paste the activities without linking them to an existing node. Pasted activities are placed in the same order. After being pasted, activities stay selected so you can easily move them. You can also place the cursor on an empty place holder and hit Ctrl/Command + V. Pasted activities will be linked to the node.

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