Journey Optimizer documentation
What’s new?
- Latest release notes
- Previous release notes
  - 2022 Release notes
  - 2021 Release notes
- Documentation updates
Get started
- What is Journey Optimizer
- Quick start guides
- User interface
- Search, filter, categorize
- Accessibility
- Integrations
- Guardrails
Journeys
- Get started with journeys
- Create a journey
- Manage your journeys
- Activities
- Build expressions
  - Overview
  - Syntax
  - Functions
    - Main Functions
    - Adobe Experience Platform
      - inSegment
    - Aggregation
      - avg
      - count
      - countOnlyNull
      - countWithNull
      - distinctCount
      - distinctCountWithNull
      - max
      - min
      - sum
    - Conversion
      - toBool
      - toDateOnly
      - toDateTime
      - toDateTimeOnly
      - toDecimal
      - toDuration
      - toInteger
      - toString
    - Date
    - List
      - distinct
      - distinctWithNull
      - filter
      - getListItem
      - in
      - intersect
      - limit
      - listSize
      - serializeList
      - sort
    - Math
      - random
      - round
    - String
      - concat
      - contain
      - containIgnoreCase
      - endWith
      - endWithIgnorecase
      - equalIgnoreCase
      - indexOf
      - isEmpty
      - isNotEmpty
      - lastIndexOf
      - length
      - lower
      - matchRegExp
      - notequalIgnoreCase
      - replace
      - replaceAll
      - split
      - startWith
      - startWithIgnoreCase
      - substr
      - trim
      - upper
      - uuid
- Use cases
  - Business use cases
  - Technical use cases
Campaigns
- Get started with campaigns
- Create a campaign
- Review and activate a campaign
- Manage campaigns
- Content experiment
- Trigger campaigns using APIs
Email channel
- Get started with emails
- Create an email
- Design your email content
- Preview and test your email
- Create content templates
- Work with fragments
- Manage email opt-out
- Configure email channel
  - Get started with email configuration
  - Configure email surface settings
In-app channel
- Get started with In-app channel
- Create an In-app message
- Design your In-app content
- Test and send your In-app notification
- Configure In-app channel
Push notification channel
- Get started with push notification
- Create a push notification
- Design your push notification
- Send your push notification
- Configure push notifications
SMS channel
- Get started with SMS
- Create an SMS message
- Preview and test your SMS
- Manage SMS opt-out
- Configure SMS channel
- Set up SMS subdomains
Direct mail
- Get started with direct mail
- Create a direct mail
- Test & send a direct mail message
- Configure direct mail
Web channel
- Get started with web channel
- Web channel prerequisites
- Create web experiences
- Author web pages
- Configure web subdomains
Landing pages
- Get started with landing pages
- Create a landing page
- Design content
- Create a subscription list
- Learn through use cases
- Configure landing pages
  - Configure landing page subdomains
  - Define landing page presets
Content Management
- Work with Assets Essentials
- Work with Adobe Stock
- Personalization
- Dynamic content
Audiences, profiles and identity
- Audiences
- Profiles
- Identities
- License usage
Track and monitor
- Live report
- Global report
- Channel reports
  - Get started with Channel reports
  - Channel reports
- Journey reports
- Deliverability
  - Get started with deliverability
  - Understand the suppression list
- Alerts
- Work with Customer Journey Analytics
Decision management
- Get started with Decision management
- Create components
- Create rankings
- Create and manage offers
- Create and manage decisions
- Use batch decisioning
- Collect event data
- Create Decision Management reports
  - Work with Decision management events
  - Access events XDM fields
- Export your offer catalog
- API Reference
Data management
- Get started with data management
- Work with schemas
- Journey Optimizer datasets
- Queries
Configuration
- Get started with Journey Optimizer configuration
- Set up channel surfaces
- Delegate email subdomains
- Monitor email addresses
- Use seed lists
- Support for archiving
- Change execution addresses
- Configure frequency rules
- Implement Single-page applications
- Configure journeys
- Sources
Access control
- Access control overview
- Manage users and roles
- Attribute-based access control
- Object level access control
- Sandboxes management
Privacy
- Get started with privacy
- Privacy requests
- Audit actions on resources
- Perform data hygiene operations
- Manage consent
  - Manage opt-out
  - Work with consent policies
- Data Governance
- Set up and manage Customer Managed Keys

Get started with email

IMPORTANT

If this is your first time creating an email, make sure the email channel has been configured. Learn more

Use Journey Optimizer to send email messages to your customers. You can create, personalize, and preview messages in the Email Designer.

Email deliveries can be created:

In a Journey: once you added an Email activity to your journey, and defined basic settings, use the Actions: Email right pane to create the content for the message.

For more information on how to configure your journey, refer to this page.
In a Campaign: once you created a campaign, select Email as your action and define basic settings.

For more information on how to configure your campaign, refer to this page.