Data insights & activations

Last update: 2023-10-11

Drive real-time personalization on any channel using online and offline data insights across your entire organization.

Use case Description Examples Applications
Data analysis and reporting Analyze optimization testing outcomes, including A/B testing, by using Adobe Target and generating comprehensive reports through Adobe Analytics.
  • Show A/B test results in rich analytics reports.
 Target and Analytics
Send Audience Manager segment data to Analytics for deeper audience analysis, discovery, and optimization.
  • Send third-party segment data to Analytics for deeper user analysis.
  • Send CRM data to Analytics for inclusion in user analysis.
 Audience Manager and Analytics
Expand audiences for personalization and ad platforms.
  • Use server-side forwarding to send Analytics data to Audience Manager to create segments.
 Audience Manager and Analytics
Track, analyze, and report user engagement with digital forms using AEM Forms and Analytics.
  • Report on form submission dimensions and metrics, including completed form fields and form fields with errors.
 AEM Forms and Analytics
Track, analyze, and report user activity on AEM Sites websites using Adobe Analytics for comprehensive reporting and insights.
  • Track, analyze, and report on key metrics for site pages.
  • Use Analytics reports to make data-driven decisions for user experience and content strategy.
  • Analyze top and bottom converting paths.
 AEM Sites and Analytics
Gain comprehensive insights into Adobe Campaign e-mail marketing campaigns using pre-click metrics and conversion rates.
  • Track, analyze, and report on post-click conversion metrics for email campaigns.
  • Drill down campaigns to other dimensions collected in Analytics.
  • View pre-click and post-click campaign metrics in a single report.
 Campaign and Analytics
Gain comprehensive insights into Adobe Commerce store performance using key metrics and dimensions that you select.
  • Data Insights and reporting on commerce activity.
  • Gain comprehensive insights into Adobe Commerce store performance using key metrics and dimensions that you select.
 Commerce and Analytics
Use Adobe Analytics behavioral data in Analysis Workspace in Customer Journey Analytics.
  • Analyze channel engagement and conversion.
  • Understand top product categories and products.
  • Perform tool usage analysis to optimize self-service experiences.
 Analytics and Customer Journey Analytics
Expand audiences for personalization and marketing
Use multi-channel data sources to create audiences to use for personalization and remarketing tactics.
  • Send audience segments to Real-Time CDP for deliver to destinations
 Customer Journey Analytics and Real-Time Customer Data Platform
Enhance marketing campaigns with audiences and profile data.
  • Enhance your marketing campaign with AEP data for audience segmentation.
 Campaign v8 and Real Time Customer Data Platform
Use Audience Manager segments to create audiences in Real-Time CDP to use in personalization and remarketing.
  • Perform anonymous digital audience targeting and personalization on the website, mobile app, or on supported advertising channels.
  • Optimize landing page and pre-authentication experiences based on known device and behavioral characteristics.
  • Apply the Audience Manager third-party data network to further refine and expand your audiences for targeting.
 Audience Manager and Real-Time Customer Data Platform
Use Analytics data for creating audiences to use in personalization or remarketing tactics.
  • Perform digital audience targeting and personalization on devices or supported advertising channels.
  • Optimize known customer landing pages and anonymous experiences based on device and behavioral attributes.
  • Activate audiences to known channels, such as email and SMS.
 Analytics and Real-Time Customer Data Platform
Measure marketing image usage and performance Track and analyze the effectiveness of marketing images by integrating AEM Assets and Adobe Analytics.
  • Track and analyze asset performance.
  • Analyze user engagement.
  • Optimize content strategy.
 AEM Assets and Analytics
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