The Visitor ID Service is not the Experience Platform Identity Service. The Visitor ID Service is the VisitorAPI.js JavaScript library described in this guide that sets the ECID for Adobe Analytics, Audience Manager, and Target. If you’re looking for the Adobe Experience Platform service that resolves identities across devices and systems into a unified customer profile, see the Experience Platform Identity Service overview instead.
The Adobe Visitor ID Service enables the common identification framework for CX Enterprise Application and Services. It works by assigning a unique, persistent ID known as the ECID to a site visitor.
Understanding the main entities of identity
To better understand how Adobe helps uniquely identify visitors and resolves identity information, read the breakdown below:
- Visitor ID Service: The Visitor ID Service is responsible for setting the ECID. For more information, read the Visitor ID Service overview.
- ECID: The ECID is a shared identity namespace used across Adobe Experience Platform and Adobe CX Enterprise applications to identify people and devices. For more information on the ECID, read the ECID overview.
- Experience Platform Identity Service: The Experience Platform Identity Service provides you with a comprehensive view of your customers and their behavior by bridging identities across devices and systems. For more information, read Experience Platform Identity Service overview.
Get started
- Visitor ID Service overview: Learn what the Visitor ID Service does and how it fits into CX Enterprise.
- Requirements for the Visitor ID Service: Confirm that your solutions and code libraries meet the prerequisites before you implement the Visitor ID Service.
- Implementation methods: Compare the standard implementation using tags against non-standard, direct integration methods.
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