Activate audience data to profile request destinations


To activate data, you need the Manage Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.


This article explains the workflow required to activate audience data in Adobe Experience Platform profile request destinations. Examples of profile request destinations are the Adobe Target and the Custom personalization connections.


To activate data to destinations, you must have successfully connected to a destination. If you haven’t done so already, go to the destinations catalog, browse the supported destinations, and configure the destination that you want to use.

Segment merge policy

Currently, profile request destinations only support the activation of segments that use the Active-on-Edge Merge Policy set as default.

Select your destination

  1. Go to Connections > Destinations, and select the Catalog tab.

    Destination Catalog tab

  2. Select Activate segments on the card corresponding to the destination where you want to activate your segments, as shown in the image below.

    Activate buttons

  3. Select the destination connection that you want to use to activate your segments, then select Next.

    Select destination

  4. Move to the next section to select your segments.

Select your segments

Use the check boxes to the left of the segment names to select the segments that you want to activate to the destination, then select Next.

Select segments

Schedule segment export

By default, the Segment schedule page shows only the newly selected segments that you chose in the current activation flow.

New segments

To see all the segments being activated to your destination, use the filtering option and disable the Show new segments only filter.

All segments

On the Segment schedule page, select each segment, then use the Start date and End date selectors to configure the time interval for sending data to your destination.

Segment schedule

Select Next to go to the Review page.


On the Review page, you can see a summary of your selection. Select Cancel to break up the flow, Back to modify your settings, or Finish to confirm your selection and start sending data to the destination.


In this step, Adobe Experience Platform checks for data usage policy violations. Shown below is an example where a policy is violated. You cannot complete the segment activation workflow until you have resolved the violation. For information on how to resolve policy violations, see Policy enforcement in the data governance documentation section.

data policy violation

If no policy violations have been detected, select Finish to confirm your selection and start sending data to the destination.


On this page