Frequently asked questions

Overview

This document provides answers to frequently asked questions about Adobe Experience Platform destinations. For questions and troubleshooting related to other Platform services, including those encountered across all Platform APIs, please refer to the Experience Platform troubleshooting guide.

General destinations questions

Why am I seeing different profile counts in the Experience Platform UI and in the exported CSV files?

This is a normal behavior due to the way Experience Platform performs segmentation.

Streaming segmentation updates the profile count for streaming segments throughout the day, while batch segmentation updates the profile count for batch segments once every 24 hours.

When the segment export schedule differs from the segmentation schedule, the profile counts between the UI and the exported CSV file will be different, especially when it comes to streaming segments.

See the Segmentation Service documentation for more details.

Facebook Custom Audiences

What do I need to do before I can activate audiences in Facebook Custom Audiences?

Before you can send your audience segments to Facebook, make sure you meet the following requirements:

  • Your Facebook user account must have the Manage campaigns permission enabled for the Ad account that you plan to use.

  • The Adobe Experience Cloud business account must be added as an advertising partner in your Facebook Ad Account. Use business ID=206617933627973. See Add Partners to Your Business Manager in the Facebook documentation for details.

    IMPORTANT

    When configuring the permissions for Adobe Experience Cloud, you must enable the Manage campaigns permission. This is required for the Adobe Experience Platform integration.

  • Read and sign the Facebook Custom Audiences Terms of Service. To do this, go to https://business.facebook.com/ads/manage/customaudiences/tos/?act=[accountID], where accountID is your Facebook Ad Account ID.

Do I need to add any apps or pixels to my Facebook advertiser account?

No. As this is not a pixel-based integration, there is no need to add any pixels to your advertiser account.

How long does Facebook take to process information from Adobe Experience Platform?

As of March 2021, Facebook Custom Audiences needs up to an hour to process information received from Platform.

Can I use Facebook Custom Audiences for audience targeting in other Facebook apps, like Instagram?

You can use the Facebook Custom Audiences destination for audience targeting across Facebook’s family of apps that are supported by Facebook Custom Audiences, including Facebook, Instagram, Audience Network, and Messenger. Selection of the app which advertisers want to run campaigns on is indicated at the placement level in Facebook Ads Manager.

What is the difference between the Facebook Custom Audiences connection and Facebook Pixel extension?

The Facebook Custom Audiences connection uses Platform identities when sending audiences to Facebook, while the Facebook Pixel connection uses the Facebook pixel integrated in a website.

These two integrations are complementary; you can use both to ensure better audience coverage. As an example, you can use the Facebook Pixel extension for prospecting website visitors who have not created an account, whereas Facebook Custom Audiences can help you target existing customers, based on Platform identities.

Does the Adobe Experience Platform integration with Facebook Custom Audiences support disqualifying users from an audience when they no longer qualify for it?

Yes, the integration supports removing users from Facebook Custom Audiences when they no longer qualify.

How should I hash the audience data before sending it to Facebook?

Facebook requires that no personally identifiable information (PII) is sent in clear. Therefore, the audiences activated to Facebook can be keyed off hashed identifiers, such as email addresses or phone numbers.

For detailed explanations on the ID matching requirements, see ID matching requirements.

What kind of identities can I activate in Facebook Custom Audiences?

Facebook Custom Audiences supports the activation of the following identities: hashed emails, hashed phone numbers, GAID, IDFA, and custom external IDs.

LinkedIn Matched Audiences

Do I need to add any apps or pixels to my LinkedIn advertiser account?

No. As this is not a pixel-based integration, there is no need to add any pixels to your advertiser account.

What do I need to do before I can activate audiences in LinkedIn Matched Audiences?

Before you can use the LinkedIn Matched Audience destination, make sure your LinkedIn Campaign Manager account has the Creative Manager permission level or higher.

To learn how to edit your LinkedIn Campaign Manager user permissions, see Add, Edit, and Remove User Permissions on Advertising Accounts in the LinkedIn documentation.

How should I hash the audience data before sending it to LinkedIn?

LinkedIn requires that no personally identifiable information (PII) is sent in clear. Therefore, the audiences activated to LinkedIn can be keyed off hashed identifiers, such as email addresses or phone numbers.

For detailed explanations on the ID matching requirements, see ID matching requirements.

What kind of identities can I activate in LinkedIn?

LinkedIn Matched Audiences supports the activation of the following identities: hashed emails, GAID, and IDFA.

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