- Destinations overview
- Destination types and categories
- API tutorials
- Connect to streaming destinations and activate data using the Flow Service API
- Connect to batch cloud storage and email marketing destinations and activate data using the Flow Service API
- (Beta) Activate audience segments to batch destinations via the ad-hoc activation API
- Update destination dataflows
- Delete destination accounts
- Delete destination dataflows
- UI guides
- Destinations workspace
- Create a new destination connection
- Activate audience data to destinations
- Activation overview
- Activate audience data to streaming segment export destinations
- Activate audience data to streaming profile export destinations
- Activate audience data to batch profile export destinations
- Activate audience data to profile request destinations
- Configure personalization destinations for same-page and next-page personalization
- (Beta) Export files on-demand to batch destinations using the Experience Platform UI
- View destination details
- Update destination accounts
- Delete destination accounts
- Edit activation dataflows
- Delete destinations
- Monitor dataflows
- Subscribe to in-context destination alerts
- Destinations catalog
- Destinations catalog overview
- Adobe destinations
- Advertising destinations
- Advertising destinations overview
- Adobe Advertising Cloud connection
- Adobe Advertising Cloud extension
- Awin Advertiser Conversion Tag extension
- Awin Advertiser Mastertag extension
- Bing Ads Universal Event Tracking (UET) extension
- Branch extension
- (Beta) Criteo connection
- DoubleClick Floodlight (Beta) extension
- Facebook Pixel extension
- Flashtalking OneTag extension
- Google Ads connection
- Google Ads extension
- Google Ad Manager connection
- (Beta) Google Ad Manager 360 connection
- Google Customer Match connection
- Google Display & Video 360 connection
- Google gtag extension
- LinkedIn Insight Tag extension
- Microsoft Bing connection
- Pinterest Conversion Tracking extension
- Pinterest Customer List connection
- (Beta) Snapchat Ads connection
- The Trade Desk connection
- (Beta) The Trade Desk CRM connection
- Twitter Universal Website Tag extension
- Yahoo/Verizon DataX connection
- Analytics destinations
- Analytics destinations overview
- Adform Website Tracking extension
- Adobe Analytics extension
- Adobe Media Analytics for Audio and Video extension
- Clicktale extension
- Contentsquare extension
- Decibel extension
- Demandbase extension
- DialogTech extension
- Google Global Site Tag extension
- Google Universal Analytics extension
- JW Player Analytics (Beta) extension
- Nielsen BSDK extension
- Nielsen IMA Handler extension
- Nielsen VideoJS Player Handler extension
- Parse.ly Analytics extension
- Quantum Metric extension
- SessionCam extension
- TMMData extension
- Yext Conversion Tracking extension
- Cloud storage destinations
- Customer Relationship Management (CRM) destinations
- Data Management Platform destinations
- Email destinations
- Email marketing destinations
- Tag extensions
- Mobile engagement destinations
- Personalization destinations
- Personalization destinations overview
- Adobe Target connection
- Adobe Target extension
- Adobe Target v2 extension
- Beemray extension
- Custom personalization connection
- D&B Visitor Intelligence extension
- Experience Cloud ID Service extension
- Gainsight extension
- KickFire extension
- Marketo Web Personalization extension
- Pega Customer Decision Hub connection
- Social destinations
- Streaming destinations
- Survey destinations
- Voice of the customer destinations
- Destination SDK
- Overview
- Integration prerequisites
- Getting started
- Destination SDK functionality
- API operations
- Destination SDK (Destination Authoring) API reference
- Destinations endpoint API operations
- Destination server endpoint API operations
- Audience metadata endpoint API operations
- Credentials endpoint API operations
- Publish endpoint API operations
- Developer tools reference
- Guides
- Use Destination SDK to configure a streaming destination
- (Beta) Use Destination SDK to configure a file-based destination
- Submit for review a destination authored in Destination SDK
- Configure file-based destinations
- (Beta) Configure an Amazon S3 destination with predefined file formatting options and custom file name configuration
- (Beta) Configure an Amazon S3 destination with custom file name and formatting options
- (Beta) Configure an Azure Blob Storage destination with custom file formatting options and custom file name configuration
- (Beta) Configure an Azure Data Lake Storage destination with custom file formatting options and custom file name configuration
- (Beta) Configure an Data Landing Zone (DLZ) destination with custom file formatting options and custom file name configuration
- (Beta) Configure an SFTP destination with predefined file formatting options and custom file name configuration
- Reference
- Document your destination
- Frequently asked questions
- Platform release notes
Destination types and categories
Read this page to understand the different types and categories of Adobe Experience Platform destinations.
Destination types
In Adobe Experience Platform, we distinguish between two destination types - connections and extensions. There are two types of connection destinations, Profile Export destinations and Segment Export destinations.
Connections
Profile Export, Streaming Segment Export, and Edge Personalization destinations in Adobe Experience Platform capture event data, combine it with other data sources to form the Real-time Customer Profile, apply segmentation, and export segments and qualified profiles to destinations.
Profile export destinations
Profile export destinations receive raw data, often with email address as the primary key. Experience Platform currently supports two types of profile export destinations:
Streaming profile export destinations (enterprise destinations)
Enterprise destinations, or streaming profile export destinations, are available to Real-Time Customer Data Platform Ultimate customers only.
Use enterprise destination data connectors to deliver Real-time Customer Data Platform profiles in near real-time to internal systems or to other third-party systems for data synchronization, analysis, and further profile enrichment use cases.
These destinations receive segment and profile data as Experience Platform data streams.
Enterprise destinations include:
Batch (file-based) destinations
File-based destinations receive .csv files containing profiles and/or attributes. Amazon S3 is an example of a destination where you can export files containing profile exports.
Streaming segment export destinations
Segment export destinations receive Experience Platform segment data. These destinations use segment IDs or user IDs. Advertising and social destinations like Google Display & Video 360, Google Ads, or Facebook are examples of such destinations.
Edge personalization destinations
Edge personalization destinations in Experience Platform include Adobe Target and the Custom personalization destination. By using these destinations, you can enable same-page and next-page personalization use cases for your customers.
Read more about how to configure personalization destinations for same-page and next-page personalization.
Profile export and segment export destinations - video overview
The video below runs you through the particularities of the two types of destinations:
Extensions
Platform leverages the power and flexibility of tag management, allowing you to configure tag extensions in the Data Collection UI.
For detailed information about tag extensions, including use cases and how to find them in the interface, see the tag extensions overview.
Tag extensions forward raw event data to several types of destinations. Think of extensions as an Event Forwarding type of destination. This is a simpler type of integration with destination platforms, which only forwards raw event data. Examples of those are the Gainsight personalization extension or the Confirmit Voice of the Customer extension.
When to use connections and extensions
As a marketer, you could use a combination of connections and extensions to address your use cases.
Connections are useful when it’s necessary to leverage a complete centralized customer profile or a customer segment for activation. For example, use connections if you are joining behavioral data from an analytics system with uploaded CRM data to qualify a user for a given segment before delivering a personalized message to that user.
Extensions are helpful when event data is used to trigger an action, or to conduct segmentation in an external environment. For example, if behavioral data needs to be forwarded to an external system without being joined to other data sources on file for a given user.
Destination categories
The connections and extensions in the destinations catalog are grouped by destination category (Advertising, Cloud storage, Survey platforms, Email marketing, etc.), depending on the marketing action that they help you achieve. For more information on each of the categories, as well as the destinations included in each category, see the Destinations catalog documentation.
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