The Experience Platform connector extension allows Adobe Commerce merchants to send storefront and back office data to the Adobe Experience Platform edge so other Adobe Experience Cloud products, such as Adobe Analytics and Adobe Target, can use that Commerce data. By connecting your Commerce data to other products in the Adobe Experience Cloud, you can perform tasks, such as analyze user behavior on your site, perform AB testing, and create personalized campaigns.
Storefront events capture shopper interactions, such as
Add to Cart, and requisition list information (for B2B merchants). Back Office events capture information about the status of an order, such as if an order was placed, canceled, refunded, shipped, or completed. Captured data does not include personally identifiable information (PII). All user identifiers, such as cookie IDs and IP addresses, are strictly anonymized. Learn more.
The Experience Platform connector appears in the Commerce Admin under System > Services > Experience Platform Connector.
To use the Experience Platform connector, you must have the following:
This guide is designed for the Adobe Commerce merchant who wants to connect their Adobe Commerce data to other Adobe DX products.
See the PWA Studio documentation for information about how to use the Experience Platform connector in a PWA Studio storefront.
See the AEM documentation to learn how to send storefront event data from an AEM-rendered product page to the Experience Platform using the CIF - Experience Platform Connector.
If you need information or have questions that are not covered in this guide, use the following resources: