Record data

Record data provides information about the attributes of a subject. A subject could be an organization or an individual. For example, a shopper on your site creates an account and that generates record data. This data is ingested into the Experience Platform using a schema that has the class set to Individual Profile. You can send that record data to Adobe’s profile management and segmentation service: Real-Time CDP.

Captured profile record data

See customer profile record data to learn what data is captured when a profile record is generated.

Schema needed to ingest profile record data

Learn how to create a schema that can ingest profile record data.

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