Adobe Commerce Merchandising and Promotions Guide

Last update: March 10, 2025

CREATED FOR:

  • Beginner
  • Intermediate
  • Admin
  • Leader
  • User

This guide is intended for merchandisers and marketing staff working in the Adobe Commerce and Magento Open Source Admin. It provides detailed information about merchandising and promotional features, including targeted discounts and events. It assumes a basic understanding of the core Commerce configuration, and functionality.

This guide covers:

SubjectDescription
IntroductionOverview of merchandising and promotion functions with a Commerce instance.
Marketing menuUse the Marketing menu to access multiple features for managing promotions, communications, SEO, and user-generated content.
Visual MerchandiserExplore this set of advanced tools that allows you to position products and apply conditions that determine which products appear in the category listing.
Gift registriesGive your customers the ability to create gift registries for special occasions, and to invite their friends and family to purchase their gifts from the gift registry.
Reward and loyalty programsImplement programs that drive customer engagement and promote customer loyalty.
Private sales and eventsCreate limited-time sales, limit sales to specific members, or create a stand-alone private sale page.
Catalog price rulesOffer products to buyers at a discounted price based on a set of defined conditions.
Cart price rulesApply discounts to items in the shopping cart based on a set of conditions or when the customer enters a valid coupon code.
Product relationshipsPromote products in your catalog on other pages by defining the nature of the relationship between the products.
Newsletters and subscriptionsPublish and distribute newsletters to subscriber customers to increase traffic to your store.
Email remindersAutomatically send reminders to customers them to take advantage of a promotion and make a purchase.
Search engine optimizationImplement Commerce features to fine-tune the content and presentation of your site and improve the way the pages are indexed by search engines.
Google site toolsConfigure integrations with Google tools to help optimize your content, analyze your traffic, and connect your catalog to shopping aggregators and marketplaces.