Adobe Campaign Standard Documentation

Last update: 2024-02-12

What’s New

Get a glimpse of the newest enhancements in Adobe Campaign Standard product and documentation! For a comprehensive list of features, improvements, and fixes, check out the detailed Release Notes. Stay up-to-date with the latest changes in our documentation by visiting the documentation updates page.

Discover new features, improvements and fixes coming with Campaign Standard 24.1 release.


Optimize design and delivery with AI-powered emails.


Learn how to share data between Campaign and Real-time Customer Data Platform (RTCDP).


Start with the basics

User interface
Learn how to navigate and optimize your experience in Journey Optimizer.
Email Designer
Learn how to use the Email Designer to create responsive and personalized emails.
Communications channels
Learn how to send messages across various channels such as email, SMS, push notifications among others.
Build your first workflow
Learn the main principles and best practices for building workflows.

Explore the documentation

Customer's experience
Monitoring messages - Transactional messaging - Landing pages - Reporting - Privacy


Configure channels - Campaign Standard settings - Access management - Monitoring guidelines - Integrate Campaign with other solutions

Communication channels
Email - SMS - In-app - Push notifications - Direct mail - Web

Content management
Build personalized content - Send proofs - Preview deliveries - Use templates

Profiles & audiences
Audiences - Profiles - Subscriptions - Opt-in & opt-out

Data management
Campaign Standard data model - Adding or extending a resource - Data import and export - Manage encrypted data

Additional resources

Useful pages
Tutorials - Product description - Deprecated and removed features - Release planning
Technical resources
Experience Cloud triggers - Campaign APIs - Technical notes - Control Panel documentation - List of error messages

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