Adobe Campaign is the Adobe Experience Cloud solution for cross channel campaign management. Learn how to use rich customer data to create, coordinate, and deliver dynamic campaigns - through email, mobile, offline channels, and more.
Here you can find self-help and learning resources to implement and use Adobe Campaign Standard.
Guides
User Guides
- Campaign Help Center
Help center for the major features, tasks, settings, and other resources required to use Campaign Standard. - Get started with Campaign
Discover key capabilities, user interface and global guidelines. - Profiles and audiences
Define targeted populations, select audiences, filter recipients, collect data and update profiles. - Create messages
Create personalized messages on various channels, use templates, create landing pages and check best practices. - Test and send messages
Prepare, test, schedule, send and monitor your messages. - Design your emails
Create email content starting from scratch, importing HTML or leveraging existing templates. - Create dynamic reports
Analyze the success of your campaigns in build-in or customized dynamic reports. - Work with other solutions
Use other Adobe solutions and combine their different capabilities with Campaign. - Design and execute workflows
Automate processes with workflows, manage data and audiences, send messages, and more.
Developer and Administrators Resources
- Developers guide
Enrich Campaign Standard data model with custom fields and resources, and extend REST APIs to expose extended fields. - Campaign APIs
Create integrations and build your own ecosystem by interfacing Campaign with a panel of technologies. - Administrators guide
Learn about users and permissions management, monitoring guidelines, channel-specific configurations and application settings guidelines
Tutorials
This video gives you a high level introduction to Adobe Campaign Standard.
Learn how to navigate to existing profiles and how to create profiles and audiences.
This tutorial walks you through the steps involved in sending push notifications from Adobe Campaign and receiving these notifications in your Android™ app.
The Control Panel allows Campaign administrators to monitor key assets and perform administrative tasks, such as managing SFTP storage, GPG keys, or subdomains and certificates.
Learn key deliverability terms, concepts, and approaches to empower you to ensure your marketing program success.
Showcases how the Adobe Experience Platform and its Real-Time Customer Profile and centralized segmentation tool can be utilized with Adobe Campaign to deliver personalized conversations.
Execute triggered messages and experiences using Adobe Experience Platform as a central hub of streaming data, customer profiles, and segmentation.
Design cross-channel customer experiences and create an environment for visual campaign orchestration, real time interaction management, and cross channel execution.
