There are two ways to use metrics in Analysis Workspace.

  • You can either drag a standard metric, calculated metric, or calculated metric template from the Components menu to the table:


    While this is seemingly simple, the use of metrics is rather powerful. You can add metrics to a report by dragging the appropriate metric to the metrics section of a table. You can also break down dimensions by metrics, giving you fine-grained control over the table view. Furthermore, you can insert a metric as a dimension and a dimension as a metric to create an overtime report. Play around with the various components and see what you can do. The possibilities are endless.

  • Or you can click Components > New Metric. This will take you to the Calculated Metric Builder, where you can build custom metrics from existing metrics.

Here is a video on working with metrics in a Freeform table:

Calculated metrics

To make it easier to quickly create calculated metrics, Create metric from selection has been added to the column right-click menu in Freeform Tables. This option displays when one or more header column cells are selected.

Calculated Metrics: Implementation-less metrics (3:42)

Compare metrics with different attribution models

If you’d like to quickly and easily compare one attribution model to another, right click a metric and select Compare Attribution Models:

Compare attribution

This shortcut lets you quickly and easily compare one attribution model to another without dragging in a metric and configuring it twice.

Use the cumulative average function to apply metric smoothing

Here is a video on the topic:

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