Adobe Analytics customers can easily leverage their report suites in the Adobe Experience Platform and Customer Journey Analytics using the Analytics source connector. The following discussion explains how to do so.
You must have the Select package in order to perform data analysis across more than one report suite. Contact your administrator if you’re unsure what Customer Journey Analytics package you have.
As you get ready to start using Adobe Analytics report suites in Adobe Experience Platform and Customer Journey Analytics, there are several things you should consider doing to prepare your data for a seamless move to Customer Journey Analytics. Please review the following page for more information:
Once you have prepared your data you are ready to start configuring report suites for use in Adobe Experience Platform and Customer Journey Analytics.
Each report suite configured with a dataflow via the source connector is stored as a separate dataset in the Adobe Experience Platform Data Lake. 13 months of historical report suite data will automatically be included with each dataflow, and new data will flow into Adobe Experience Platform on an ongoing basis. (Note that beginning April 26, 2023, the backfill in non-production sandboxes is limited to 3 months.) With the Analytics source connector you don’t need to worry about creating the schema ahead of time. A standardized schema specific to Adobe Analytics is automatically created for you. However, Adobe Experience Platform Data Prep tool can be used to enhance this schema before the data is stored in Data Lake and made available to Customer Journey Analytics. Please note that certain types of data are filtered out by the source connector and will not be present in the dataset in Adobe Experience Platform Data Lake. Other rows may be filtered out between Data Lake and Customer Journey Analytics. See Compare your Adobe Analytics data to Customer Journey Analytics data for more details.
Customer Journey Analytics and Adobe Analytics have a number of similarities. For example, both Customer Journey Analytics and Adobe Analytics offer the power of Analysis Workspace for freeform speed-of-thought analysis. However, since Customer Journey Analytics is an application within the Adobe Experience Platform and utilizes Adobe Experience Platform for data ingestion, Customer Journey Analytics and Adobe Analytics differ in a number of important ways. The following articles are helpful for understanding these differences: