You can leverage the newly-available Marketo Engage datasets in Adobe Experience Platform (AEP) to provide valuable analytics and reporting solutions to B2B marketers. Then report on these datasets in Customer Journey Analytics (CJA.)
Map the Persons and Activities objects to their respective XDM schema target fields.
Use the Marketo Engage connector to bring data from Marketo to Experience Platform and keep this data up to date using Platform-connected applications.
In order to report on Experience Platform datasets, you first have to establish a connection between datasets in Experience Platform and CJA. Find more information under Create a connection.
A data view is a container specific to Customer Journey Analytics that lets you determine how to interpret data from a connection. It specifies all dimensions and metrics available in Analysis Workspace - in this case, metrics and dimensions specific to Marketo. It also specifies which columns those dimensions and metrics obtain their data from. Data views are defined in preparation for reporting in Analysis Workspace.
One use case you might explore is: How many web page visits by leads did we have in April-June 2020?
Open Analytics Workspace and create a new project.
Customers with B2B/B2P CDP can conduct B2C-style analysis in CJA. B2B objects are not yet available.
Create a filter for web page views as follows - Event Type = web.webpagedetails.pageViews :
Into the Freeform table, pull in the filter you created - Web Page Views, then pull in the Month date range. This gives you Web page visits by leads each month:
Or pull in the following dimensions: Person Key or Work Email Address. This gives you the Web page visits by each lead: