Customer Journey Analytics Getting Started

Last update: 2024-01-15
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To implement Customer Journey Analytics, you need to follow this workflow. Some initial tasks are performed in Adobe Experience Platform, and some in Customer Journey Analytics.

Prerequisites

Customer Journey Analytics is available for customers who

Workflow

Task Details
Step 1: If you are migrating from Adobe Analytics to Customer Journey Analytics, migrate your data and replicate your projects. For information about migrating data from Adobe Analytics to Customer Journey Analytics, see:

For information about replicating your Adobe Analytics projects in Customer Journey Analytics, as well as mapping project components from an Adobe Analytics report suite to a Customer Journey Analytics data view, see:

Step 2: Get other data into Adobe Experience Platform This step, performed in Adobe Experience Platform, involves several sub steps:
  • Step 2a: Prepare your data schema: Use Adobe Experience Data Model (XDM) to standardize customer experience data and define schemas for customer experience management.
  • Step 2b: Create a dataset based on the schema: Data in Platform consists of datasets, such as email datasets, CRM datasets, POS datasets, the Adobe Analytics dataset, etc… Each dataset consists of a schema and batches of data. You can create a dataset in Experience Platform.
  • Step 2c: Ingest data into Experience Platform: Here, you have several options.
Step 3: Create connections between platform datasets and Customer Journey Analytics A connection lets you integrate datasets from Adobe Experience Platform into Workspace. In order to report on Experience Platform datasets, you first have to establish a connection between datasets in Experience Platform and Workspace.
See Create or edit a connection.
Step 4: Create data views A data view is a “filtered” view of the data. You can create different data views for the same connection, with different settings for visit timeout, attribution, etc… You can create multiple data views for a single dataset.
See Create a data view.
Step 5: Report on your cross-channel data in Workspace After you have created connections and data views, analyze the data you have brought in using the power and flexibility of Analysis Workspace.
See Perform basic analysis and Perform advanced analysis.

Quick start guides

The Data ingestion section provides quick start guides on the workflow above. These quick start guides illustrate how to ingest data from a variety of sources (including Adobe Analytics) in Adobe Experience Platform and then use that data in Customer Journey Analytics.

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