Calculated and Advanced Calculated (or Derived) Metrics are custom metrics that you can create from existing metrics. Our Calculated Metrics tools offer a highly flexible way of building, managing and curating metrics. They allow you as marketers, product managers and analysts to ask questions of the data without having to change your implementation.
You can
Here is a comparison of Calculated Metrics and Advanced Calculated Metrics capabilities:
Builder Options | Calculated Metrics | Advanced Calculated (Derived) Metrics |
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Format types (decimal, time, percent, currency | Yes | Yes |
Attribution changes (default, linear, participation, etc. | Yes | Yes |
Metric types (standard, total | Yes | Yes |
Basic operators (add, subtract, multiply, divide) | Yes | Yes |
Apply filters | No | Yes |
Basic functions (count, abs value, mean, etc) | No | Yes |
Advanced functions (regression, if/then, t-score, etc) | No | Yes |
Tool | Capabilities |
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Calculated metric builder |
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Calculated metric manager |
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API for Calculated Metrics | Part of the Customer Journey Analytics API set. |
Calculated Metric Name | Calculated Metric description |
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Sessions Per Person | Average number of sessions per person |
Session Start Rate | The percent of time that any dimension item occurred on the first event of a session. |
Session End Rate | The percent of time that any dimension item occurred on the last event of a session. |
Time Spent per Person | The average amount of time a person spent on any given dimension item. |
Time Spent Per Session | The average amount of time a person spent per Session on any given dimension item. |