Manage campaigns

Last update: 2024-01-18
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Google Ads, Microsoft Advertising, Yahoo! Japan Ads, Yandex, and existing Baidu accounts only

A campaign is the primary component of an ad network account. For most campaign types, it consists of a set of ad groups or ad sets. Campaign settings include campaign budget parameters, ad targets, and optional tracking parameters for all ads in the campaign. Campaign-level tracking parameters override the account-level parameters but may themselves be overridden at a lower level.

Once you make an ad network account accessible and Search, Social, & Commerce has synchronized the account data with the ad network, you can create new campaigns with supported campaign types. You also can edit and change the status of campaigns.

Create a campaign

NOTE
  1. In the main menu, click Search > Campaigns > Campaigns. In the submenus, click Live > Campaigns.

  2. In the toolbar above the data table, click Create.

  3. Select the ad network, the account, and the campaign type, and then click Continue.

    For the descriptions of each campaign type, see the Baidu, Google Ads, Microsoft Advertising, Yahoo! Japan Ads, or Yandex campaign settings.

  4. Enter the Baidu, Google Ads, Microsoft Advertising, Yahoo! Japan Ads, or Yandex campaign settings.

    Depending on the ad network, the settings may be grouped into Campaign Details, Budget Options, Shopping Settings, Campaign Targeting, Conversion Goals, Advanced Device Options, URL Options, and (Google) DSA Options. To configure additional settings, when available, for Negative Keywords, Negative Websites, Campaign Tracking, Asset Groups, or Campaign Goals, click Add Negative Keywords, Add Negative Websites, Set Campaign Tracking, Manage Asset Groups, or Set Campaign Goals, respectively.

  5. Click Post.

Depending on the ad network on which the campaign was created, you may need to create associated ad groups and ads before the campaign is pushed to the ad network.

Edit campaign settings

You can edit settings for individual campaigns. You can also edit some fields for multiple campaigns at once, including some campaign details, budget options, and URL options that are common to all of the selected campaigns.

TIP

You can also edit data in bulk using the copy and paste feature or campaign bulksheets.

  1. In the main menu, click Search > Campaigns > Campaigns. In the submenus, click Live > Campaigns.

  2. Do either of the following:

    1. (To edit settings for a single campaign) Hold the cursor over the entity name, click Menu icon, and then select Edit.

    2. (To edit settings for one or more campaigns) Do the following:

      • Select the check box next to each campaign.

        For tips on selecting multiple rows, see “Select multiple rows.”

      • In the toolbar above the data table, click Edit.

  3. Edit the Baidu, Google Ads, Microsoft Advertising, Yahoo! Japan Ads, or Yandex campaign settings.

    For multiple campaigns, the settings may be grouped into Campaign Details, Budget Options, and URL Options, depending on the ad networks. You can edit only the fields that are common to all of the selected campaigns, and your changes are applied to all of the selected campaigns. For some alphanumeric fields, you have options to change existing values to a specified value, replace an existing string with a specified string, add a specified prefix to the beginning of each value, or append a suffix to the end of each value. For some monetary fields, you have options to change existing values to a specified value or to either increase or decrease the amount by a specified percentage or monetary amount, with a limit.

    For single campaigns, the settings may be grouped into Campaign Details, Budget Options, Shopping Settings, Campaign Targeting, Conversion Goals, Advanced Device Options, URL Options, and (Google) DSA Options. To configure additional settings, when available, for Negative Keywords, Negative Websites, Campaign Tracking, Asset Groups, or Campaign Goals, click Add Negative Keywords, Add Negative Websites, Set Campaign Tracking, Manage Asset Groups, or Set Campaign Goals, respectively.

  4. Save the data:

    • (Single campaigns) Click Post.

    • (Multiple campaigns) Click Post Now.

Depending on the ad network on which the campaign was created, the campaign may need to include ad groups and ads before it is pushed to the ad network.

Change the status of campaigns

You can pause any active search campaign on a supported ad network to disable bidding on it. You can later resume bidding by changing the status back to active.

You also can delete any active or paused search campaign. Deleted campaigns are deleted from the ad network. They’re still visible when you include them in the data filter, but you can’t change them.

  1. In the main menu, click Search > Campaigns > Campaigns. In the submenus, click Live > Campaigns.

  2. (Optional) Filter the list to include specific campaigns.

  3. Select the check box next to each campaign whose status you want to change.

    For tips on selecting multiple rows, see “Select multiple rows.”

  4. In the toolbar, click the status button:

    • To activate the rows, click Activate.

    • To pause the rows, click Pause.

    • To delete the rows, click More and select Delete. In the confirmation message, click Delete.

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