- What’s new
- About this guide
- Introduction
- Getting started
- Common tasks
- View data for another advertiser
- Edit settings directly within a row
- Customize data views
- About customizing data in campaign management views
- Manage default and custom views
- Ad hoc view settings
- Managing custom metrics
- Common navigation, editing, and selection tasks
- Tracking
- About tracking
- Click tracking
- Set up cookie-based click tracking
- When and how to generate click-tracking URLs
- Components of click-tracking URLs
- Standard formats for click-tracking URLs
- About click-tracking URL formats
- Click-tracking formats for Baidu
- Click-tracking formats for Google Ads
- Click-tracking formats for Microsoft Advertising
- Click-tracking formats for Naver
- Click-tracking formats for Yahoo! Display Network
- Click-tracking formats for Yahoo! Japan Ads
- Click-tracking formats for Yandex
- Optional tracking parameters for click-tracking URLs
- Standard formats for click-tracking URLs
- Adobe Advertising cookies (link)
- The AMO ID (s_kwcid) tracking parameter
- Conversion tracking
- Conversion tracking options
- Adobe Advertising conversion tracking
- About Adobe Advertising conversion-tracking tags
- Format of JavaScript conversion tracking tags version 3
- Format of JavaScript conversion tracking tags version 2
- Format of image conversion tracking tags
- The Adobe Advertising JavaScript conversion mapping tag
- FAQs about conversion and page view tracking tags
- Adobe Analytics conversion tracking
- Advertiser-tracked conversions using feeds
- FAQs about tracking
- Campaign management
- Introduction
- About campaign management in Search, Social, & Commerce
- Overview of implementing ad network accounts and campaigns
- Monitor and manage the performance of your ad network campaigns
- Google Ads conversion data in Search, Social, & Commerce
- Microsoft Advertising conversion data in Search, Social, & Commerce
- Setting up accounts
- Implement Naver tracking-only accounts
- Managing campaigns
- Options for managing ad network campaigns
- Managing data within the Campaigns > Campaigns views
- Create and edit campaign data in bulk using copy and paste
- Campaigns
- Ad groups
- Keywords
- Ads
- About ads
- Manage ads
- Ad settings by ad network
- Baidu text ad settings
- Google Ads call-only ad settings
- Google Ads expanded dynamic search ad settings
- Google Ads responsive search ad settings
- Microsoft Advertising expanded dynamic search ad settings
- Microsoft Advertising multimedia ad settings
- Microsoft Advertising product ad settings
- Microsoft Advertising responsive (audience) ad settings
- Microsoft Advertising responsive search ad settings
- Yandex text ad settings
- Product groups
- Placements
- Auto targets
- Audiences and audience targets
- Ad extensions
- Managing bulk data via bulksheets
- About managing campaign data using bulksheets
- Set up an FTP account for uploading bulksheets
- Download/Create a bulksheet file
- Validate landing pages in bulksheet files
- Export a generated or uploaded bulksheet file
- Upload a bulksheet file or corrected error file
- Post bulksheets or corrected error files
- Bulksheet errors
- Delete uploaded bulksheets and error files
- Stop a bulksheet job in progress
- Required/Included data in bulksheets
- Supported bulksheet file formats
- Operations you can perform in bulksheets
- Required bulksheet data for Baidu accounts
- Required bulksheet data for Google Ads accounts
- Required bulksheet data for Microsoft Advertising accounts
- Required bulksheet data for Naver accounts
- Bulksheet data for Yahoo! Display Network accounts
- Bulksheet data for Yahoo! Japan accounts
- Required bulksheet data for Yandex accounts
- Automating campaign data using inventory feeds
- Implementing campaigns and ads with unique workflows
- Manually synchronize ad network data
- Assign campaigns to a portfolio
- Remove campaigns from a portfolio
- Managing label classifications
- About label classifications
- Create a label classification
- Assign classification values to account components from campaign management views
- Assign classification values to account components using bulksheets
- Remove label classification values from account components
- Delete label classification values
- Delete label classifications
- Managing ad assets
- Best practices for search campaigns
- Maximum number of objects per ad network account
- FAQs about campaign management
- Introduction
- Insights and reports
- Advertising Insights
- Reports
- About reports
- The initial setup tasks for reports
- The data used for reports
- Managing reports
- Basic and advanced reports
- About basic and advanced reports
- Basic report formats
- The Ad Group Report
- The Ad Variation Report
- The Campaign Report
- The Campaign Hourly Report
- The Constraint Report
- The Keyword Report
- The Label Classification Report
- The Label Value Report
- The Network Constraint Report
- The Portfolio Report
- The Product Group Report
- The Search Engine Account Report
- The Search Engine Report
- Advanced report formats
- Generate a basic or advanced report
- Basic and advanced report settings
- Report columns for basic and advanced reports
- Assist reports
- Specialty reports
- About specialty reports
- Specialty report formats
- The AdWords and Bing Audience Target Report
- The AdWords Conversion Report
- The AdWords Geo Report
- The AdWords Search Query Report
- The AdWords Shopping Performance Report
- The Bing Ads Geo Report
- The Bing Ads Search Query Report
- The Campaign Daily Impression Share Report
- The Keyword Daily Impression Share Report
- The RSA Asset Report
- The MSA Ad Extension by Ad Report
- The MSA Ad Extension by Keyword Report
- The MSA Ad Extension Detail Report
- The MSA Network Impression Share Report
- The MSA Network Performance Report
- Generate a specialty report
- Specialty report settings
- Report columns for specialty reports
- Model accuracy reports
- Generate a report from an existing report
- Generate a report from a template
- Delete reports
- View or save a report
- Basic and advanced reports
- Automating reports
- Report templates
- Spreadsheet feeds
- About spreadsheet report feeds
- Create an Excel template for a spreadsheet report feed
- Create a spreadsheet report feed
- Edit spreadsheet report feed settings
- Manually refresh spreadsheet report feeds
- View or save a spreadsheet report feed file
- Delete spreadsheet report feeds
- Spreadsheet report feed settings
- FTP access to reports
- How attribution rules are calculated
- FAQs About Custom Reports
- Notifications
- Custom alerts
- View the Change History Report
- Recommendations and publisher insights
- Tools
- Administration
- About roles
- Manage credentials for ad network manager accounts
- Sync Adobe audiences
- Configuring data sources
- About syncing Google Analytics conversion metrics
- Prerequisites for configuring a Google Analytics data source
- Configure a Google Analytics view as a data source
- Edit a Google Analytics data source
- Pause syncing of a data source
- Reauthenticate a Google Analytics data source
- Google Analytics data source settings
- Appendix - Available Google Analytics metrics
- Managing an advertiser’s conversion metrics
- Get help
- Glossary
Documentation
Appendix - Available Google Analytics metrics
The following metrics, except for the exclusions noted, are available when they’re enabled in the customer’s implementation in Google Analytics.
| Category | Excluded | Comments |
|---|---|---|
| [All] | Metrics with a data type of “PERCENT” | Metrics presented as a percentage are always excluded. |
| User | ga:1dayUsers, ga:7dayUsers, ga:14dayUsers, ga:28dayUsers, ga:sessionsPerUser | — |
| Session | ga:uniqueDimensionCombinations | — |
| Goal Conversions | — | — |
| Page Tracking | ga:entrances, ga:timeOnPage, ga:exits | — |
| Internal Search | — | The friendly names of all metrics from Internal Search are prepended with the value "InternalSearch: " |
| Event Tracking | — | — |
| Ecommerce | — | — |
| Social Interactions | — | — |
| Exceptions | — | — |
| Custom Variables or Columns | ga:calcMetric_* | Calculated metrics are always excluded. |
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