Edit a Reusable Audience

Last update: 2023-01-27
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When you edit an audience that is used in any placements or other reusable audiences, the changes are immediately applied to those placements and audiences.

  1. In the main menu, click Audiences > All audiences.

  2. Hold the cursor over the audience row and click Edit.

  3. Edit the audience settings in any of the following ways:

    NOTE

    If you edit the audience segment logic, detailed audience size data is updated in the right panel.

    • (Optional) To edit the Audience Name click Edit next to the audience name, enter a unique audience name, and then click Apply.

    • (Optional) To manually edit the segment logic, using segments available on the Third Party Segments, First Party Segments, Adobe Segments, Custom Segments, and Saved Audiences tabs, do the following.

      • To add a segment to an existing segment group:
      1. Click the segment group in the right panel.

      2. (Optional) Change the group logic to Include Any, Include All, or Exclude All, as needed.

        Exclude All isn’t available to the first segment group. For an audience that includes only exclusions, build this audience as Include Any and then, within a placement, select that audience from the Excluded Audiences menu.

      3. Locate the new segment in the left panel, and select the check box next to the segment name.

        The segment group is automatically updated with the new segment.

    • To add a new segment group:

      1. Click + New Group in the right panel.

      2. (Optional) Change the logic between the previous group and the new group to And or Or, as needed.

      3. Locate the segments for the new group in the left panel, and select the check boxes next to the segment names.

      4. (Optional) Change the group logic to Include Any, Include All, or Exclude All, as needed.

    • To use segment logic from an existing audience:

      1. Copy the segment logic from the existing audience in any of the following ways:

        • In the All Audiences view, hold the cursor over the audience row, and then click More > Copy to Clipboard.

        • In the settings for the existing audience, at the top of the segment logic panel, click More > Copy to Clipboard.

        • In a text editor, manually create the segment logic using alphanumeric segment IDs and Boolean syntax, and copy it to your clipboard.

      2. Click paste in an audience rule to begin building, paste the existing segment logic into the input field, and then click Apply.

        NOTE

        If the audience already includes any segment logic, pasting in new segment logic overwrites the existing logic.

  4. Click Save.

  5. In the confirmation message, click Continue.

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