在此頁面上:瞭解如何使用「最佳化」活動與設定檔上限,建立逐步加快電子郵件傳送的歷程,協助您熱身新的IP位址並建立您的寄件者信譽。
如果您最近移至其他電子郵件服務提供者、IP位址或電子郵件網域或子網域,您必須建立您作為寄件者的信譽。 否則,您的傳遞可能會遭到封鎖或移至收件者信箱的垃圾郵件資料夾。 在傳遞能力最佳實務指南中瞭解如何利用IP暖身提高您的電子郵件信譽。
若要熱身IP,您可以逐步增加傳遞數量。 深入瞭解在Journey Optimizer中最佳化傳遞能力。
此使用案例的目的是建立歷程,以加快電子郵件傳遞速度。 若要設定此歷程,請遵循下列步驟:
IP啟動後,您就可以移除此條件。
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For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This use case describes how to build an Adobe Journey Optimizer journey that gradually ramps up email delivery volume using a Profile cap condition to protect sender reputation during IP warming.
Intents:
- Build a journey to gradually increase email delivery volume for IP warming
- Configure a Profile cap condition to limit the number of recipients per delivery run
- Protect sender reputation when switching to a new email service provider, IP address, or domain
- Remove the volume cap condition once the IP is fully warmed up
Glossary:
- IP warming: The process of gradually increasing email send volume from a new IP address or domain to build sender reputation with mailbox providers (product-specific)
- Profile cap: A condition type in the Optimize activity that limits the maximum number of profiles that receive a message in a given journey run (product-specific)
- Optimize activity: A journey canvas activity used to apply conditions, targeting rules, or experimentation to control how profiles flow through a journey (product-specific)
Guardrails:
- A Profile cap condition must be set in the Optimize activity’s Conditions method to control delivery volume.
- Profiles that exceed the cap take the alternate path defined in the journey.
- The profile cap limit should be increased gradually over time up to the total number of subscribers.
Terminology:
- Canonical name: Ramp-up deliveries — Acronym: none — variants: IP warming, IP warmup, delivery ramp-up
- Synonyms: “IP warming” = “IP warmup” = “sender reputation building”
- Do not confuse: “Profile cap” ≠ “audience size limit” (Profile cap is a per-run delivery limit; audience size is the total number of qualified profiles)
FAQ:
- Q: Why do I need to ramp up deliveries when switching to a new IP or domain? — A new IP or domain has no sending history, so mailbox providers may block or spam-folder messages until a positive reputation is established through gradual, increasing volume.
- Q: How does the Profile cap condition control delivery volume? — It sets a maximum number of profiles that can receive the message in a single journey run; profiles beyond that limit take an alternate path instead.
- Q: When can I remove the Profile cap condition? — Once the IP is fully warmed up and your sender reputation is established, you can remove the condition from the journey.
- Q: Can I increase the cap gradually over time? — Yes; you can update the Limit field in the Profile cap condition to progressively increase the number of recipients per run up to your full subscriber count.