使用Campaign v7/v8傳送訊息 campaign-v7-v8-use-case

在此頁面上:​瞭解如何使用與Adobe Campaign v7和v8的整合,從歷程傳送電子郵件,包括建立異動範本、事件和動作。

此使用案例說明使用與Adobe Campaign v7和Adobe Campaign v8的整合來傳送電子郵件所需的所有步驟。

NOTE
若要使用此整合,您必須有Campaign v7/v8版本編號9125或更高版本。

首先,在Campaign中建立交易式電子郵件範本。 然後,在Journey Optimizer中建立事件、動作並設計歷程。

若要進一步瞭解Campaign整合,請參閱以下頁面:

Adobe Campaign

必須布建您的Campaign執行個體才能進行此整合。 必須設定異動訊息傳送功能。

  1. 登入您的Campaign控制例項。

  2. 在​管理 > 平台 > 列舉​下,選取​事件型別 (eventType)列舉。 建立新的事件型別(範例中為「journey-event」)。 稍後寫入JSON檔案時,請使用事件型別的內部名稱。

    使用結構描述和欄位選取來設定Adobe Journey Optimizer中的事件

  3. 中斷連線並重新連線至執行個體,建立作業才會生效。

  4. 在​訊息中心 > 異動訊息範本​下,根據先前建立的事件型別建立新的電子郵件範本。

    事件組態顯示名稱空間和設定檔識別碼設定

  5. 設計您的範本。 在此範例中,個人化會套用至設定檔的名字和訂單編號。 名字在Adobe Experience Platform資料來源中,而訂單編號是來自Journey Optimizer事件的欄位。 請確定您在Campaign中使用正確的欄位名稱。

    事件裝載預覽顯示具有設定檔和事件資料的JSON結構

  6. 發佈您的交易式範本。

    複製API整合之裝載識別碼的事件複製按鈕

  7. 撰寫與範本相對應的JSON裝載。

{
     "channel": "email",
     "eventType": "journey-event",
     "email": "Email address",
     "ctx": {
          "firstName": "First name", "purchaseOrderNumber": "Purchase order number"
     }
}
  • 對於頻道,您需要輸入「電子郵件」。
  • 對於eventType,請使用先前建立之事件型別的內部名稱。
  • 電子郵件地址將是變數,因此您可以鍵入任何標籤。
  • 在ctx底下,個人化欄位也是變數。

Journey Optimizer

  1. 建立事件。 包含「purchaseOrderNumber」欄位。

    Adobe Campaign傳統整合的 自訂動作設定畫面

  2. 在Journey Optimizer中建立與行銷活動範本對應的動作。 在​ 動作型別 ​下拉式清單中,選取​Adobe CampaignClassic

    動作型別選取專案顯示Adobe Campaign傳統選項

  3. 按一下​ 裝載欄位 ​並貼上先前建立的JSON。

    動作整合的Campaign帳戶選擇下拉式清單

  4. 針對電子郵件地址和兩個個人化欄位,將​ 常數 ​變更為​變數

    具有Campaign整合之欄位對應的動作裝載組態

  5. 現在建立新歷程,並從先前建立的事件開始。

    已設定事件和行銷活動動作的歷程畫布

  6. 新增動作,並將每個欄位對應至Journey Optimizer中的正確欄位。

    動態值的運算式編輯器對映動作引數

  7. 測試您的歷程。

    使用事件觸發程式和行銷活動動作執行完成歷程流程

  8. 您現在可以發佈您的歷程。

AI Knowledge Reference

This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.

For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.

  • TL;DR: This page provides a step-by-step use case for sending a transactional email from Adobe Journey Optimizer using the integration with Adobe Campaign v7/v8, covering Campaign template creation, event and action configuration, and journey design.

Intents:

  • Configure a transactional email template in Adobe Campaign v7/v8 for use with Journey Optimizer
  • Create an event in Journey Optimizer that includes custom fields such as a purchase order number
  • Create and configure a Campaign Classic action in Journey Optimizer with a JSON payload
  • Map journey event fields to Campaign personalization variables in the action configuration
  • Build and publish a journey that triggers a Campaign transactional email

Glossary:

  • Transactional Messaging: A Campaign feature that sends real-time, triggered emails based on events; must be configured before this integration can be used (product-specific)
  • Event type (eventType): An enumeration value defined in Campaign that identifies the type of transactional event; its internal name is referenced in the JSON payload (product-specific)
  • Campaign Classic action: A Journey Optimizer action type that connects to Adobe Campaign v7/v8 to send transactional messages (product-specific)
  • Payload field: The JSON structure pasted into a Journey Optimizer action that defines the data fields sent to Campaign (product-specific)

Guardrails:

  • Campaign v7/v8 build 9125 or higher is required for this integration
  • The Transactional Messaging feature must be configured in the Campaign instance before use
  • After creating a new event type in Campaign, you must disconnect and reconnect to the instance for it to take effect
  • Personalization field values set as “Constant” in the action must be changed to “Variable” to allow dynamic population at runtime

Terminology:

  • Canonical name: Adobe Campaign v7/v8 — Acronym: ACC — variants: Campaign Classic, Campaign v7, Campaign v8
  • Synonyms: “eventType” = “event type internal name”
  • Do not confuse: “Campaign Classic action” ≠ “custom action” (Campaign Classic action is a specific built-in action type for ACC integration)

FAQ:

  • Q: What Campaign version is required for this integration? — Campaign v7/v8 build 9125 or higher is required.
  • Q: What must be configured in Campaign before starting? — The Transactional Messaging feature must be configured and a transactional email template must be created based on the event type.
  • Q: How do I make personalization fields dynamic in the Journey Optimizer action? — In the action payload configuration, change the field configuration from “Constant” to “Variable” for fields that will be populated at runtime.
  • Q: Where does the first name personalization data come from in this use case? — The first name comes from the Adobe Experience Platform data source, while the order number comes from the Journey Optimizer event payload.
  • Q: How do I connect the Journey Optimizer action to the Campaign template? — Select “Adobe Campaign Classic” as the Action type, then paste the JSON payload that matches the transactional message template structure.
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