在此頁面上：瞭解直接郵件管道如何運作，以便您產生第三方提供者用來傳送實體郵件給客戶的擷取檔案。
直接郵件是離線管道，可讓您個人化和產生第三方直接郵件提供者傳送郵件給客戶所需的擷取檔案。
建立直接郵件行銷活動或歷程時，Journey Optimizer 會自動產生檔案，其中包含所有目標輪廓和選取的資料，例如郵寄地址和輪廓屬性。 此檔案會傳送至您選擇的伺服器，供您選擇的第三方直接郵件提供者存取，來為您處理實際的郵寄流程。
您必須與您選擇的第三方直接郵件提供者合作，以取得客戶的任何必要同意 (若適用)，以便您的客戶可以收到您的郵件。
您使用郵寄服務時，必須遵守適用的第三方直接郵件提供者的附加條款與條件。 Adobe 無法控制您對第三方產品的使用，也不承擔任何責任。 如需任何與直接郵件促銷活動郵寄相關的問題或協助請求，請聯絡您選擇的第三方直接郵件提供者。
開始之前 before-you-start
建立直接郵件訊息之前，請先設定檔案路由及直接郵件管道設定。 您還需要 Adobe Experience Platform 中的客群和輪廓資料 (例如郵寄地址)。
傳送直接郵件訊息的主要步驟如下：
其他資源 additional-resources
- 建立直接郵件 - 了解如何建立直接郵件傳遞，以及設定離線管道的擷取檔案。
- 設定直接郵件管道 - 設定直接郵件介面和檔案路由設定。
- 直接郵件中的批次決策 - 使用決策功能來個人化直接郵件的擷取檔案，或為下游系統匯出決策資料。
- 測試並傳送直接郵件 - 了解如何測試、驗證及發佈您的直接郵件傳遞。
- 直接郵件教學課程 - 探索直接郵件功能和最佳做法的逐步教學課程影片。
作法影片 how-to-video
深入瞭解如何在 Adobe Journey Optimizer 中善用直接郵件管道，以便進行自動化，同時在歷程中安排直接郵件傳遞。
如需相同步驟的書面逐步解說，請參閱直接郵件管道教學課程。
如需關於直接郵件的常見問題，請參閱上面的其他資源一節。
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This overview explains how the direct mail offline channel works, generating personalized extraction files that third-party direct mail providers use to send physical mail to your customers.
Intents:
- Understand that direct mail is an offline channel handled by a third-party provider
- Understand how extraction files are generated and sent to a server
- Learn what to configure before creating direct mail messages
- Understand where direct mail messages can be created
Glossary:
- Direct mail: An offline channel that personalizes and generates the extraction files required by third-party direct mail providers to send mail to your customers (product-specific)
- Extraction file: The automatically generated file containing all targeted profiles and selected data, such as postal addresses and profile attributes, sent to a server for the provider to retrieve (product-specific)
- Third-party direct mail provider: The external provider that retrieves the exported file and handles the actual mailing process (product-specific)
Guardrails:
- Before creating direct mail messages, you must configure file routing and a direct mail channel configuration.
- You need audiences and profile data, such as postal addresses, in Adobe Experience Platform.
- Direct mail messages can be created in journeys and campaigns, but they are not available for use in API-triggered campaigns.
- Obtaining any required customer consents is handled with your chosen third-party direct mail provider.
- Use of mailing services is subject to additional terms and conditions from the applicable third-party direct mail provider; Adobe does not control or take responsibility for your use of third-party products.
Terminology:
- Canonical name: Direct mail — Acronym: n/a — variants: direct mail channel, direct mail message
- Synonyms: “extraction file” = “export file”
- Do not confuse: “Journey Optimizer” (generates and exports the extraction file) ≠ “third-party direct mail provider” (handles the actual mailing)
FAQ:
- Q: What is the direct mail channel? — An offline channel that personalizes and generates extraction files for third-party providers to send physical mail.
- Q: What do I need before creating direct mail messages? — File routing and a direct mail channel configuration, plus audiences and profile data such as postal addresses in Adobe Experience Platform.
- Q: Where can direct mail messages be created? — In journeys and campaigns; they are not available for use in API-triggered campaigns.
- Q: Who performs the actual mailing? — Your chosen third-party direct mail provider retrieves the exported file and handles the mailing process.