文档 Journey Optimizer Journey Optimizer 指南

使电子邮件中的URL个性化 url-personalization

最近更新： 2026年9月9日

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在此页面上：了解如何使用配置文件属性（包括完整或基本URL和每个链接跟踪参数）个性化电子邮件URL，同时保持链接有效且可跟踪。

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个性化URL可帮助您通过Journey Optimizer电子邮件提供情境式体验，例如生成特定于收件人的链接或附加动态参数。

用户档案会将收件人引导至网站的特定页面，或引导至个性化的微型网站，具体取决于用户档案属性。

个性化URL personalize-url

要个性化URL，请执行以下步骤。

在Email Designer中，在内容中选择一个元素，然后使用上下文工具栏插入链接。

note important
IMPORTANT
Personalization仅适用于外部链接、退订链接和Opt-Out。确保选择适当的链接类型。

选择个性化图标。

电子邮件Designer上下文工具栏中的
使用个性化编辑器添加要个性化URL的用户档案属性。
保存更改。

以下是一些个性化URL的示例：

https://www.adobe.com/users/{{profile.person.name.lastName}}
https://www.adobe.com/users?uid={{profile.person.name.firstName}}
https://www.adobe.com/usera?uid={{context.journey.technicalProperties.journeyUID}}
https://www.adobe.com/users?uid={{profile.person.crmid}}&token={{context.token}}

NOTE

在个性化编辑器中编辑个性化URL时，出于安全原因，将禁用帮助程序功能和受众成员资格。

url内使用的个性化令牌不支持空格。

要获得可靠的渲染和跟踪，请遵循以下最佳实践和防护。

将完整/基本URL个性化 personalize-complete-base-url

Journey Optimizer支持个性化整个 URL或URL的基本域，例如：

<a href="{{profile.social.link}}" />
<a href="{{profile.social.baseUrl}}/profile" />
<a href="https://{{profile.social.baseUrl}}/profile" />

CAUTION

要启用完整或基本URL个性化，您必须先将接受的域添加到允许列表中。了解如何操作

动态生成的URL具有已知限制：点击数据可能不会显示在历程或营销活动报表中。了解详情

添加用于完整/基本URL个性化的域 manage-accepted-domains

要启用完整或基本URL个性化，您必须先将接受的域添加到允许列表中。

这样可以确保在个性化URL中仅使用批准的域，并帮助防止不安全的重定向。

NOTE

若要查看、添加或删除允许列表中的域，您需要 管理邮件常规设置 和 查看邮件常规设置 权限。了解详情

要管理允许的域，请执行以下步骤。

在Adobe Journey Optimizer中，转到管理 > 渠道 > 电子邮件设置 > 允许列表 — 域。

从此处，您可以浏览所有批准的域、添加新域和删除现有域。
单击 添加域 按钮。

输入完整的子域或根域。

表单向允许列表添加新域 {width="80%"}

note
NOTE
请勿包含https://或结尾斜杠，因为这将导致域被拒绝。例如，输入`www.example.com`或`example.com`，而不是`https://www.example.com/`。

单击确认。域将添加到允许列表中，现在可用于完全或基本URL个性化。

要删除域，请单击该域旁边的删除图标。

note caution
CAUTION
如果删除的域已在个性化URL中使用，则无法保证链接的安全性。在从允许列表中删除此域之前，请确保更新引用此域的任何个性化URL。

点击跟踪限制 click-tracking-limitation

动态生成的URL（其中整个URL或基本域在发送时从配置文件属性中解析）具有已知的跟踪限制：Journey Optimizer无法可靠地跟踪这些链接的点击量，并且点击数据可能不会显示在历程或营销活动报表中。

发生这种情况是因为跟踪重定向在设计时应用，而不是在最终的URL为已知状态。当每个收件人的解析值不同时，重定向链会中断并且点击量不会记录。此外，每个收件人的已解析URL必须以http或https开头 — 如果不开头，则会自动跳过该链接的跟踪。

要保持可靠的点击跟踪，请使用以下方法之一：

使用固定的基本URL并仅附加个性化参数（例如，https://www.example.com/page?uid={{profile.person.crmid}}）。
为每个收件人预生成个性化URL，将其存储为配置文件属性，并在电子邮件内容中引用它。

个性化URL跟踪参数 personalize-url-tracking-parameters

URL跟踪在渠道配置级别进行管理，并应用于消息内容中包含的所有URL。您还可以在Email Designer中为单个链接个性化URL跟踪参数。这样，您可以将特定于收件人的参数附加到单个链接（例如，将标识符传递到网站分析工具）。

为此，请插入链接，选择个性化图标，添加URL跟踪参数，并从个性化编辑器中选择您选择的配置文件属性。

电子邮件Designer 中URL跟踪参数的Personalization图标

对要将此跟踪参数添加到的每个链接重复上述步骤。

现在，在发送电子邮件时，此参数会自动附加到URL的末尾。然后，您可以在网站分析工具或性能报表中捕获此参数。

NOTE

要验证最终URL，您可以发送校样，并在收到校样后单击电子邮件内容中的链接。 URL应显示跟踪参数。例如：https://luma.enablementadobe.com/content/luma/us/en.html?utm_contact=profile.userAccount.contactDetails.homePhone.number

AI Knowledge Reference

This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.

For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.

TL;DR: This page explains how to personalize email URLs with profile attributes — including complete or base URLs and per-link tracking parameters — while keeping links valid and trackable.

Intents:

Personalize a URL with profile attributes in the Email Designer
Personalize an entire URL or the base domain of a URL
Add accepted domains to the allowed list to enable complete or base URL personalization
Understand the click tracking limitation for dynamically generated URLs
Personalize URL tracking parameters for an individual link

Glossary:

Personalized URL: An email link generated dynamically from profile attributes to deliver contextual experiences (recipient-specific links or appended dynamic parameters) (product-specific)
Complete/base URL personalization: Personalizing the entire URL or the base domain of a URL, which requires the domain to be on the allowed list (product-specific)
Allowed list - domains: The list of accepted domains that may be used in complete or base URL personalization, to help prevent unsafe redirects (product-specific)
Per-link URL tracking parameter: A recipient-specific tracking parameter appended to a single link, personalized with a profile attribute in the Email Designer (product-specific)

Guardrails:

Personalization is only available for External link, Unsubscription link, and Opt-Out link types.
In the personalization editor, helper functions and audiences membership are disabled for security reasons; spaces are not supported in the personalization tokens used inside URLs.
To enable complete or base URL personalization, you must first add your accepted domains to the allowed list.
Viewing, adding, or removing domains from the allowed list requires the Manage messages general settings and View messages general settings permissions.
When adding a domain, do not include https:// or a trailing slash (enter www.example.com or example.com), or the domain is rejected.
If you remove a domain already in use in a personalized URL, the safety of the link cannot be guaranteed; update any personalized URLs referencing it first.
Dynamically generated URLs (where the entire URL or base domain resolves from a profile attribute at send time) have a known limitation: click data may not appear in journey or campaign reports.
The resolved URL must start with http or https for every recipient; if it does not, tracking is silently skipped for that link.

Terminology:

Canonical name: URL personalization — Acronym: n/a — variants: personalized URL, complete/base URL personalization
Synonyms: “Allowed list - domains” = “allowed list of accepted domains”
Do not confuse: “personalize a URL” (adding profile attributes to a URL) ≠ “complete/base URL personalization” (personalizing the entire URL or base domain, which requires the allowed list)
Do not confuse: “configuration-level URL tracking” (applies to all URLs in the message) ≠ “per-link URL tracking parameter” (appended to a single link)

FAQ:

Q: Which link types support personalization? — Only External link, Unsubscription link, and Opt-Out.
Q: What do I need before personalizing a complete or base URL? — You must first add your accepted domains to the allowed list.
Q: Which permissions manage the allowed domains list? — Manage messages general settings and View messages general settings.
Q: Why might click data be missing for a personalized link? — For dynamically generated URLs, the tracking redirect is applied at design time before the final URL is known, so click data may not appear in journey or campaign reports; the resolved URL must also start with http/https or tracking is silently skipped.
Q: How can I keep reliable click tracking with personalization? — Use a fixed base URL and append personalized parameters only, or pre-generate a personalized URL per recipient, store it as a profile attribute, and reference it in your content.
Q: How do I verify the final personalized URL? — Send a proof and click the link in the received email; the URL should display the tracking parameter.

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