创建精心策划的营销活动的关键步骤 orchestrated-campaign-creation

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• TL;DR: This page walks through the key steps to build and launch an Orchestrated campaign in Adobe Journey Optimizer, from creation and scheduling to orchestrating activities, adding personalization, monitoring execution, reporting, and retargeting.

Intents:

• Create and schedule an Orchestrated campaign, as a one-time push or a recurring multi-channel campaign.
• Orchestrate campaign activities by combining targeting, delivery, and flow control activities on a visual canvas.
• Add personalization in channel activities using profile attributes and target attributes from the worktable, including enrichment collection arrays.
• Run a campaign in test mode to catch issues before publishing, then monitor live execution in real time.
• Analyze campaign results using built-in reports and real-time dashboards.
• Retarget profiles after a campaign has run, based on how they interacted with the message (such as opening it or clicking a link).

Glossary:

• Orchestrated campaign (product-specific): the campaign type covered by this page’s steps, created and scheduled, then designed with activities on a visual canvas.
• Worktable (product-specific): the source of target attributes, including enrichment collection arrays, used for personalization in channel activities.

Guardrails:

• none

Prerequisites and permissions:

• Review the general campaign prerequisites (see Get started with campaigns) before creating an Orchestrated campaign.

Terminology:

• Canonical name: Orchestrated campaign — variants: campaign

FAQ:

• Q: What is the first step in building an Orchestrated campaign? — Create and schedule the campaign, defining when it should run, whether as a one-time push or a recurring multi-channel campaign.
• Q: How do you design the logic of a campaign? — Using a visual canvas, you combine targeting, delivery, and flow control activities to shape the customer experience.
• Q: Where can personalization be added? — In channel activities, using profile attributes and target attributes from the worktable, including enrichment collection arrays.
• Q: What should be done before publishing a campaign? — Run it in test mode first to catch any issues, then publish it and monitor live execution in real time.
• Q: What can be done after a campaign has run? — Retarget profiles based on how they interacted with the message, such as whether they opened it or clicked a link, to follow up with tailored messages, re-engage inactive users, or double down on interest.

Related pages:

• To review prerequisites before creating a campaign: campaign prerequisites (campaigns/get-started-with-campaigns.md)
• To create and schedule a campaign: Learn how to create and schedule a campaign (orchestrated/create-orchestrated-campaign.md)
• To orchestrate campaign activities: Learn how to orchestrate activities (orchestrated/orchestrate-activities.md)
• To add personalization in channel activities: Learn how to add personalization in Orchestrated campaigns (orchestrated/add-personalization.md)
• To start and monitor a campaign: Learn how to start and monitor a campaign (orchestrated/start-monitor-campaigns.md)
• To analyze and report on results: Learn about reporting (orchestrated/reporting-campaigns.md)
• To retarget profiles based on engagement after a campaign has run: Learn how to retarget based on feedback events (orchestrated/retarget.md)

Personas:

• marketer: Can create and schedule an Orchestrated campaign, then orchestrate activities on a visual canvas and add personalization using profile and target attributes. Can start the campaign in test mode, then publish it, monitor live execution, and analyze results using built-in reports and real-time dashboards. Can retarget profiles after the campaign has run, based on whether they opened or clicked the message. Where: “Key steps to create an Orchestrated campaign”.

Onboarding:

• Level: Beginner
• First minimal step: Create and schedule your Orchestrated campaign, defining when it should run.
• Success check: Live execution can be monitored in real time, tracking progress, checking for errors, and seeing how profiles flow through each step.
• Previous: Review the general campaign prerequisites before creating your campaign: Get started with campaigns (campaigns/get-started-with-campaigns.md)
• Next: Learn how to create and schedule a campaign: Create and schedule Orchestrated campaigns with Journey Optimizer (orchestrated/create-orchestrated-campaign.md); Learn how to orchestrate activities: Create Orchestrated campaigns with Adobe Journey Optimizer (orchestrated/orchestrate-activities.md)