使用受众扩充属性 enrichment

什么是扩充属性？

扩充属性是额外的上下文属性，特定于受众。 它们与用户档案无关，通常用于个性化目的。

扩充属性通过受众构成中的扩充活动或自定义上传过程链接到受众。

在Journey Optimizer中，可在何处使用扩充属性？

可在以下方面利用受众组合中的扩充属性。 了解如何使用受众扩充属性

• 条件活动(历程)
• 自定义操作属性(历程)
• 消息个性化（历程和营销活动）

如何在历程中启用扩充属性？

要使用通过组合工作流创建的受众中的扩充属性，请确保将这些属性添加到“ExperiencePlatform”数据Source中的字段组。 有关如何向字段组添加扩充属性的信息，请参阅此部分

扩充属性值是否在历程开始后更新？

当前不支持。 即使在等待或事件节点之后，扩充属性值仍与历程开始时相同。

AI Knowledge Reference

This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.

For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.

• TL;DR: This page explains how to use audience enrichment attributes from composition workflows, custom uploads, and Federated Audience Composition to create journey paths and personalize messages in Journey Optimizer.

Intents:

• Use enrichment attributes from targeted audiences to build journeys and personalize messages
• Create multiple paths in a journey based on rules that leverage the audience’s enrichment attributes
• Personalize messages in journeys or campaigns using enrichment attributes in the personalization editor
• Add enrichment attributes from composition workflows to a Field Group in the ExperiencePlatform Data Source
• Understand where enrichment attributes can be used and when their values are updated

Glossary:

• Enrichment attributes: Additional attributes that are contextual and specific to an audience, not associated with the profile, and typically used for personalization purposes (product-specific)
• Enrich activity: The activity in audience composition (or the custom upload process) that links enrichment attributes to an audience (product-specific)
• Field Group (ExperiencePlatform Data Source): The Field Group within the “ExperiencePlatform” Data Source to which composition-workflow enrichment attributes must be added before use (product-specific)

Guardrails:

• Audiences created through CSV file custom upload before October 1, 2024, are not eligible for personalization; to use their attributes, re-create and re-upload the external CSV audience.
• Consent policies do not support enrichment attributes; consent policy rules should be based only on attributes found in the profile.
• To use enrichment attributes from audiences created using composition workflows, they must be added to a Field Group within the “ExperiencePlatform” Data Source.
• Enrichment attribute values are not updated after a journey starts; even after wait or event nodes, the values remain the same as when the journey started.

Terminology:

• Canonical name: Enrichment attributes — Acronym: n/a — variants: audience enrichment attributes
• Synonyms: “custom upload” = “custom (CSV file) audience”
• Do not confuse: “Enrichment attributes” (contextual, specific to an audience, not associated with the profile) ≠ “profile attributes” (found in the profile; the basis for consent policy rules)

FAQ:

• Q: What are enrichment attributes? — Additional attributes that are contextual and specific to an audience; they are not associated with the profile and are typically used for personalization.
• Q: Where can I use enrichment attributes within Journey Optimizer? — In Condition activities (Journeys), Custom action attributes (Journeys), and Message personalization (Journeys and campaigns).
• Q: How do I enable enrichment attributes from composition workflows in journeys? — Add them to a Field Group within the “ExperiencePlatform” Data Source.
• Q: Are enrichment attribute values updated after a journey starts? — Currently no; even after wait or event nodes, values remain the same as when the journey started.
• Q: Are older CSV custom upload audiences eligible? — Audiences created through CSV custom upload before October 1, 2024, are not eligible for personalization and must be re-created and re-uploaded.