开始使用优化活动 journey-path-optimization

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• TL;DR: This page introduces the Optimize activity, the replacement for the former Condition activity, which lets users create multiple journey paths using experimentation, targeting rules, or conditional logic.

Intents:

• Understand what the Optimize activity does and how it replaces the former Condition activity
• Create multiple journey paths using path experimentation (A/B testing)
• Define targeting rules to route specific audience segments or profile attributes down separate paths
• Apply conditional logic (if/then) using the Conditions method within the Optimize activity
• Migrate existing journeys that used the Condition activity to the new Optimize activity

Glossary:

• Optimize activity: The journey canvas activity that replaces the former Condition activity and enables creation of multiple paths via experimentation, targeting, or conditions. (product-specific)
• Journey path: A sequence within a journey that can consist of communications, wait times, number of messages, or any combination; profiles are routed to a path based on criteria defined in the Optimize activity. (product-specific)
• Path experimentation: An Optimize method that randomly splits profiles across paths to determine which performs best against predefined success metrics such as conversion rate or revenue. (product-specific)
• Path targeting: An Optimize method that routes profiles to paths based on audience segments, profile attributes, or contextual data. (product-specific)
• Conditions: An Optimize method equivalent to the former Condition activity, creating conditional paths based on data sources, time, date, percentage splits, or profile caps. (product-specific)

Guardrails:

• The former Condition activity has been removed from the UI; existing journeys using it continue to work and now display with a new icon as Optimize activities using the Conditions method
• Custom labels set on former Condition nodes are preserved after the migration to Optimize

Terminology:

• Canonical name: Optimize activity — Acronym: none — variants: journey path optimization, Optimize node
• Synonyms: “Optimize activity (Conditions method)” = “former Condition activity”
• Do not confuse: “Path experimentation” ≠ “Path targeting” — Path experimentation uses random splits to test which path performs best; path targeting uses defined rules to route specific audiences to specific paths

FAQ:

• Q: What happened to the Condition activity? — It has been replaced by the Optimize activity and removed from the UI. Existing journeys that used Condition activities continue to work unchanged; they now display with a new icon as Optimize activities using the Conditions method.
• Q: What are the three methods available in the Optimize activity? — Path experimentation (random A/B splits to find the best-performing path), Path targeting (rule-based routing by audience or profile attributes), and Conditions (if/then conditional logic equivalent to the former Condition activity).
• Q: How does path experimentation differ from path targeting? — Path experimentation randomly splits profiles to test and compare path performance against success metrics; path targeting routes specific audiences or profile types down designated paths based on defined criteria.
• Q: Is path targeting generally available? — Yes, as of June 8, 2026.
• Q: What is a journey path? — A path is a sequence within a journey that can include a combination of communications, wait periods, and message counts; profiles are evaluated and routed to the appropriate path by the Optimize activity criteria.