Adobe GenStudio for Performance Marketing入门

Adobe GenStudio for Performance Marketing提供了一整套旨在简化内容创建、管理和分析的工具。 它在内容创建生命周期中注入了创作AI功能，这些功能可转变营销内容的创建、审阅、共享和分析方式。

Start creating, sharing, and reviewing content

If you are new to generative AI-based tools or are simply curious about GenStudio for Performance Marketing’s core principles, see Concepts and Write effective prompts. You can check out Adobe GenStudio Academy, Adobe’s online learning platform about using generative AI technologies in the creative process.

Personalize GenStudio for Performance Marketing

GenStudio for Performance Marketing uses information about your brand and markets to enhance brand-compliant content creation. The generative AI leverages descriptions of customer personas, products, and brand guidelines to guide content generation in alignment with your organization’s requirements.

System managers set up Adobe GenStudio for Performance Marketing by entering or uploading organization-specific information. 这项准备工作可确保内容编辑者和协作者有效地使用创作AI功能创建和审查活动资产。 Once an Adobe system administrator provisions your organization’s product instance and assigns a GenStudio system manager permissions, the GenStudio system manager can prepare the product’s underlying generative AI framework using guidelines.

Step 1: Add guidelines

Brand guidelines capture brand characteristics. GenStudio for Performance Marketing’s underlying generative AI capabilities use these guidelines to establish guardrails that guide content generation. You can either upload Brands guideline documents or manually enter brand information.

Content editors and collaborators cannot begin their work until the foundational elements of your organization’s brand identity are established. These brand components include both:

Before creating guidelines, learn about how GenStudio for Performance Marketing defines brand components

Prepare your guideline documents

Comprehensive and focused Brands, Products, and Personas guidelines define core aspects of your organization’s marketing campaigns. GenStudio for Performance Marketing extracts information from these guidelines to begin building your brand. You can upload guideline documents or consult them as you manually enter information into GenStudio for Performance Marketing. See Add guidelines for guidance on uploading or entering this information.

Revise guidelines

A GenStudio system manager can prepare the product’s underlying generative AI framework by manually entering or uploading your organization’s specific brand requirements. Although setting up an organization’s brand guidelines is a one-time action, you may revise and enhance these guidelines based on your organization’s volatility, growth, and changing market circumstances.

Step 2: Set up an Adobe Admin Console project for GenStudio Brands

System administrators must complete additional set-up tasks before collaborators can edit or create Brands. Adobe system administrators carry out these tasks in the Adobe Admin Console:

See Assign Brand permissions.

Step 3: Upload templates

Templates accelerate content creation. A template contains approved features, such as headers and footers, and is optimized for specific channels. System managers typically upload and manage templates for their organization. Content editors use templates to jump-start the content creation process within the established boundaries of the organizational brand.

See Work with templates.

Step 4: Upload approved assets

Approved assets in Content are available to all GenStudio for Performance Marketing editors. You can populate Content with assets for content editors to use in creating new experiences or assets.

See Upload approved assets.

Step 5: Connect to a paid media account

Configure a connection between GenStudio for Performance Marketing and your paid media accounts to receive data from active marketing campaigns, assets, and experiences. 使用Meta和LinkedIn时，使用Insights分析渠道派生的数据，包括​ Insights 2.0 ​跨渠道概述（Insights概述）。 请参阅连接付费媒体帐户。