Nesta página: Entenda como o conteúdo dinâmico usa regras condicionais criadas a partir de atributos de perfil, eventos contextuais e públicos-alvo para adaptar suas mensagens a perfis direcionados.
O conteúdo dinâmico permite adaptar o conteúdo de suas mensagens com base em regras condicionais que podem ser compostas de atributos de perfil, eventos contextuais ou públicos-alvo. Regras condicionais são criadas usando um construtor visual de regras no editor de personalização, onde você pode armazená-las para reutilização em suas jornadas e campanhas.
As regras condicionais podem ser aproveitadas no Email Designer e no editor de personalização para criar conteúdo dinâmico que se adapte aos perfis direcionados em suas mensagens.
Vídeo tutorial video
Saiba como Criar conteúdo dinâmico com o construtor de regras de condição.
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For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page introduces dynamic content in Journey Optimizer — how conditional rules built from profile attributes, contextual events, and audiences allow messages to adapt to the profiles they target.
Intents:
- Understand what dynamic content is and how it differs from static message content
- Identify the two entry points for dynamic content: the Email Designer and the personalization editor
- Navigate to the appropriate guide for building conditional rules or creating dynamic content
Glossary:
- Dynamic content: Message content that adapts based on conditional rules; different content is shown to different profiles depending on whether defined conditions are met. (product-specific)
- Conditional rule: A set of criteria — built from profile attributes, contextual events, or audiences — that determines which content variant a profile receives. (product-specific)
- Visual rule builder: The interactive canvas within the personalization editor used to create and store conditional rules. (product-specific)
Terminology:
- Canonical name: dynamic content — variants: conditional content, personalized content
- Synonyms: “conditional rules” = “conditions” (as labeled in the UI)
- Do not confuse: dynamic content (content that adapts per profile based on conditional rules) ≠ static content (the same content shown to all recipients regardless of conditions)
FAQ:
- Q: What types of criteria can conditional rules use? — Conditional rules can be built from profile attributes, contextual events, and audience membership.
- Q: Where can conditional rules be used to create dynamic content? — In the Email Designer (to create component variants) and in the personalization editor (to wrap expression blocks with conditions). Both entry points are covered in linked pages.
- Q: Can conditional rules be reused across journeys and campaigns? — Yes. Conditional rules can be stored for further reuse across journeys and campaigns.