Criar conteúdo dinâmico dynamic-content

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• TL;DR: This page explains how to use conditional rules to add dynamic content to messages — either via expression tags in the personalization editor or as content component variants in the Email Designer.

Intents:

• Add dynamic content to personalization expressions using {%if%} / {%/if%} conditional tags
• Preview multiple dynamic content variants using simulation
• Enable conditional content on an Email Designer content component
• Create multiple component variants each linked to a conditional rule
• Manage the Default variant displayed when no conditions are met at send time

Glossary:

• Dynamic content: Message content that varies based on conditional rules; different content is displayed depending on whether defined conditions are met at send time. (product-specific)
• Conditional content: An Email Designer feature that applies conditional rules to a content component, creating multiple display variants. (product-specific)
• Default variant: The content displayed for a component when none of the defined conditional rules are met when sending the message. (product-specific)
• {%if%} / {%/if%} tags: Personalization editor expression syntax used to wrap content blocks that display only when a conditional rule is met.

Guardrails:

• Conditional content variants are evaluated against their associated rules in the order they are displayed; the Default variant is always displayed if no other conditions are met.
• When simulating or rendering proofs for emails with multiple conditional variants, Journey Optimizer may require more processing time; consider reducing the number of variants or simplifying conditional rules if timeouts or errors occur.
• If the Email Designer fails to render properly after adding conditional blocks, verify that each condition’s syntax is correct and that no duplicate or conflicting statements exist.

Terminology:

• Canonical name: dynamic content — variants: conditional content, personalized content
• Synonyms: “conditional content” (Email Designer UI label) = “dynamic content” (general term used throughout)
• Do not confuse: adding dynamic content in expressions (using {%if%} tags in the personalization editor) ≠ adding dynamic content in emails (creating component variants in the Email Designer — two distinct workflows)
• Do not confuse: “Default variant” (displayed when no conditional rules are met) ≠ a named variant (each associated with a specific conditional rule)

FAQ:

• Q: What happens if none of the defined conditions are met when the message is sent? — The content component displays the content defined in the Default variant.
• Q: In what order are conditional content variants evaluated? — Variants are evaluated against their associated rules in the order they are displayed. The Default variant is always shown if no other conditions are met.
• Q: Where can dynamic content be added in Journey Optimizer? — In any field where personalization can be added — including subject lines, links, push notification content, and text-type offer representations — via the personalization editor, and in Email Designer content components via conditional variants.
• Q: What should I do if the Email Designer fails to render after adding conditional blocks? — Verify that each condition’s syntax is correct and that no duplicate or conflicting statements exist. If issues persist, rebuild the problematic sections in a fresh template and test each conditional block incrementally.