Nesta página: saiba como integrar os Serviços inteligentes da Adobe e as previsões da IA do cliente à Journey Optimizer para usar pontuações de churn e conversão como atributos de perfil para decisões, ações e criação de segmentos.
A integração com o Adobe Intelligent Services permite que você aproveite a inteligência artificial e o aprendizado de máquina para os casos de uso de experiência do cliente. Isso permite que os analistas de marketing definam previsões personalizadas para as necessidades de uma empresa usando configurações de nível empresarial sem exigir conhecimento especializado em ciência de dados.
O Intelligent Services, criado em Adobe Experience Platform, fornece IA como um serviço para as equipes de experiência do cliente. Ele ajuda a prever o comportamento do cliente, medir o impacto da campanha e melhorar o retorno sobre o investimento. Para obter mais detalhes, consulte a Adobe Experience Platform documentação.
A integração entre Journey Optimizer e Intelligent Services permite que você aproveite as previsões do cliente.
A IA do cliente, um componente de Adobe Intelligent Services, prevê as prováveis ações do cliente. Consulte a Adobe Experience Platform documentação.
A IA do cliente permite que as marcas criem pontuações de conversão ou churn baseadas em aprendizado de máquina. Essas pontuações estão disponíveis como atributos de perfil em Adobe Experience Platform perfis (Perfil do cliente em tempo real).
Como resultado, esses atributos podem ser usados como qualquer outro atributo de perfil no Journey Optimizer. Use-as em condições para decisões, ações ou criação de segmentos.
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- TL;DR: This page explains how Journey Optimizer integrates with Adobe Intelligent Services — specifically Customer AI — to leverage machine learning-based propensity scores as profile attributes in journeys.
Intents:
- Understand how Adobe Intelligent Services integrates with Journey Optimizer
- Use Customer AI propensity scores as profile attributes in journey conditions or actions
- Enable AI-driven predictions for churn or conversion without requiring data science expertise
- Apply machine learning scores to segment building within Journey Optimizer
Glossary:
- Adobe Intelligent Services: A suite of AI/ML services built on Adobe Experience Platform that enables customer experience predictions without requiring data science expertise (product-specific)
- Customer AI: A component of Adobe Intelligent Services that generates machine learning-based churn or conversion propensity scores for customer profiles (product-specific)
- Propensity score: A machine learning-based score representing the likelihood of a customer performing a specific action (e.g., churn or conversion), stored as a profile attribute (product-specific)
Guardrails:
- No data science expertise is required, but business-level configuration must be completed by marketing analysts
- Customer AI scores must first be configured in Adobe Experience Platform before they are available as profile attributes in Journey Optimizer
Terminology:
- Canonical name: Adobe Intelligent Services — Acronym: none — variants: Intelligent Services, AI services
- Canonical name: Customer AI — Acronym: none — variants: Customer AI scores, propensity scores
- Synonyms: “churn score” = “churn propensity” ; “conversion score” = “conversion propensity”
- Do not confuse: “Adobe Intelligent Services” ≠ “AI Assistant” (Intelligent Services is a predictive ML platform; AI Assistant is a conversational interface)
FAQ:
- Q: What is Customer AI in the context of Journey Optimizer? — Customer AI is an Adobe Intelligent Services component that creates machine learning-based churn or conversion scores, which become available as profile attributes usable in Journey Optimizer conditions, actions, and segment building.
- Q: Do I need data science skills to use Adobe Intelligent Services? — No, marketing analysts can configure predictions using business-level settings without requiring data science expertise.
- Q: Where are Customer AI scores stored? — They are stored as profile attributes in Adobe Experience Platform’s Real-time Customer Profile, making them accessible like any other profile attribute in Journey Optimizer.
- Q: How can I use Customer AI scores in a journey? — Once available as profile attributes, the scores can be used in conditions for decisioning, in action configurations, or for building audience segments.