À propos de la gestion des audiences Google Ads et Microsoft Advertising dans Search, Social et Commerce
Google Adset Microsoft Advertising uniquement
The Audiences Library lists all of your Google Ads customer data-based, in-market, and similar audiences and your Microsoft Advertising remarketing and dynamic remarketing, custom, customer match, in-market, and similar audiences. Vous pouvez utiliser n’importe laquelle des audiences Google Ads comme cibles et exclusions Google Ads niveau de la campagne et du groupe publicitaire, et vous pouvez utiliser n’importe laquelle des audiences Microsoft Advertising comme cibles Microsoft Advertising niveau de la campagne et du groupe publicitaire et exclusions (audiences de remarketing dynamique uniquement). Vous pouvez ajouter ou modifier un ajustement d’enchère pour n’importe quelle cible d’audience.
Vous pouvez également créer et gérer des audiences à l’aide de segments ou de listes d’adresses électroniques issues de vos audiences Adobe CX Enterprise existantes et de différents types de données client provenant de votre système de gestion de la relation client (GRC) :
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Adobe audience segments: Advertisers with opted-in Adobe Audience Manager or Adobe Analytics accounts can create Google Ads customer match audiences from their Adobe segments:
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(Advertisers with Analytics accounts who don’t also have Audience Manager) You can create Google Ads customer match audiences using user IDs from Analytics segments that are shared with Adobe CX Enterprise.
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(Advertisers with Audience Manager accounts) You can create Google Ads customer match audiences using user IDs from Audience Manager segments that have Search, Social, & Commerce as a destination. This may include Adobe Analytics segments that are published to Adobe CX Enterprise and segments created using the Adobe CX Enterprise Audience Library.
To create customer match audiences, the advertiser’s Google Ads account must be eligible for custom match and opted in for user ID segments. Also, the advertiser account in Search, Social, & Commerce must be configured to allow the creation of customer match audiences.
Adobe données de segment et les fichiers de synchronisation des cookies pour les audiences basées sur les données client sont synchronisés sur Google Ads quotidiennement.
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Adobe Campaign email lists: Your Adobe Account Team can help you set up a workflow to create and update a Google Ads customer match audience from an email list within Campaign.
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Customer data lists: Advertisers with Google Ads or Microsoft Advertising accounts that are eligible for customer match can create and update an ad network-specific customer data-based audience <!-- or dynamic remarketing audience – included in customer data-based audience, at least for Google Ads?–> by uploading a CSV file with primary identifiers.
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Listes de remarketing dynamique : les annonceurs disposant de comptes Microsoft Advertising peuvent créer et gérer des audiences de remarketing dynamique, que vous pouvez utiliser pour recibler les clients potentiels qui ont récemment interagi avec vos produits de l’une des multiples façons (comme les visiteurs de produits ou les acheteurs précédents). Dynamic remarketing audiences require you to use the ad network’s JavaScript conversion- and audience-tracking tag on your webpages. Use dynamic remarketing lists with shopping campaigns on the search and audience networks to retarget audiences with product ads, as well as with search campaigns to retarget audiences with text ads and dynamic search ads.
note NOTE Bid modifiers for dynamic remarketing audience targets aren't optimized in portfolios with the "Auto-optimize Bid Adjustment Values" setting.