Use cases section-overview
Discover how Adobe Real-Time Customer Data Platform (RTCDP) empowers you to unlock the full potential of your customer data. This section explores practical use cases that help you acquire new customers, enrich their profiles with meaningful insights, and drive personalized engagements across channels. Whether you’re navigating cookie-less marketing, leveraging partner data for audience optimization, or designing journeys that boost loyalty and conversions, these guides provide actionable strategies tailored to your goals. Each topic builds on foundational concepts, offering clear steps and examples to help you achieve measurable outcomes with confidence.
Use Case Guides
Adobe Real-Time Customer Data Platform Overview
Learn about the features, capabilities, and editions of Adobe Real-Time CDP, and how it unifies and activates customer data for personalized experiences.
Customer Acquisition Strategies
Discover actionable strategies to acquire new customers, personalize experiences, and retarget audiences in a cookie-less digital environment.
View customer acquisition strategies
Profile Enrichment with Partner Data
Enhance first-party profiles by integrating attributes from trusted data partners to improve customer insights and audience optimization.
Learn about profile enrichment
Personalized Insights and Engagement
Leverage Adobe Real-Time CDP and Journey Optimizer to create personalized customer experiences and optimize customer journeys.
Explore personalized engagement strategies