Personalized insights and engagement section-overview
Discover how Adobe Real-Time Customer Data Platform (CDP) and Adobe Journey Optimizer work together to transform your customer interactions into meaningful, personalized experiences. Whether you’re aiming to build lasting customer relationships or intelligently re-engage users who didn’t complete their journey, this section guides you through proven strategies and tools. From evolving one-time buyers into lifelong customers to helping recover abandoned transactions, each topic offers practical insights and step-by-step guidance. Along the way, you’ll learn how to design data structures, create targeted audiences, ensure compliance with data governance policies, and activate campaigns through paid media or personalized messaging—empowering you to deliver value at every customer touchpoint.
Personalized Insights and Engagement
Transform One-Time Customer Value into Lifetime Value
Learn how to create personalized campaigns that enhance customer engagement and brand loyalty using Adobe Real-Time CDP and Journey Optimizer.
Explore the step-by-step guide
Intelligently Re-Engage Your Customers
Implement re-engagement strategies for customers who abandoned conversions, such as cart or browse abandonment, and increase lifetime value.
Learn how to re-engage customers
Intelligent Re-Engagement: Luma Use Case Examples
Watch video examples showcasing how to implement the Intelligent Re-Engagement use case with the Luma demo site.