Profile enrichment section-overview
Profile enrichment in Adobe Real-Time CDP allows you to enhance your customer profiles by integrating trusted data partner attributes, giving you a fuller picture of your audience. Imagine combining your first-party data with rich, supplemental insights like demographics or preferences—this can unlock smarter audience targeting, deeper personalization, and better data governance. In this section, you’ll explore how to plan and implement this use case, from understanding prerequisites to following step-by-step instructions. You’ll also discover related use cases, limitations to consider, and troubleshooting tips, empowering you to use partner data effectively to meet your marketing and customer experience goals.
Profile Enrichment Use Cases
Supplement First-party Profiles with Partner-Provided Attributes
Learn how to enhance customer profiles by integrating attributes from trusted data partners using Adobe Real-Time Customer Data Platform.