Customer acquisition section-overview

Customer acquisition in Adobe Real-Time CDP empowers you to engage new audiences and drive meaningful connections without relying on third-party cookies. By using prospect profiles from trusted data partners and advanced identity solutions, you can segment and activate audiences responsibly while navigating the shift to cookie-less marketing. This section explores how to acquire new customers, personalize onsite experiences for unknown visitors, and retarget unauthenticated users—each with step-by-step guidance and practical examples. Whether you’re expanding your reach or enhancing personalization, these topics provide the tools and strategies to confidently achieve your goals.

Customer Acquisition Use Cases

Engage and Acquire New Customers Without Relying on Third-Party Cookies

Learn how to transition to cookie-less customer acquisition strategies using Adobe Real-Time CDP and prospect profiles provided by data partners.

Learn how to engage and acquire new customers

Personalize Onsite Experiences for Unknown Visitors

Discover how to use partner-aided visitor recognition to deliver personalized experiences for unauthenticated visitors using Adobe Real-Time CDP.

Learn how to personalize onsite experiences

Guide to Offsite Retargeting of Unauthenticated Visitors

Follow step-by-step instructions to retarget unauthenticated users by leveraging partner data and Adobe Real-Time CDP functionalities.

Learn how to retarget unauthenticated visitors

Unauthenticated Server-Side Retargeting Using ECIDs

Explore how to retarget unauthenticated users with server-side activation using ECIDs and Adobe Experience Platform's Web SDK.

Learn about server-side retargeting