Analytics & Agents
Learning Objectives
In this module, you’ll analyse data that resides in Adobe Analytics and/or Customer Journey Analytics using external, non-adobe agents.
Prerequisites
- Access to Adobe Analytics (AA) and/or Adobe Customer Journey Analytics (CJA)
- Access to ChatGPT and/or Claude.ai with a paid subscription
Exercises
1.5.1 CJA & ChatGPT with MCP server
In this exercise, you’ll set up a custom MCP server in ChatGPT to connect ChatGPT directly to Customer Journey Analytics and you’ll start analyzing your data that is hosted in Adobe Customer Journey Analytics (CJA) directly in ChatGPT.
1.5.2 CJA & Claude.ai with MCP server
In this exercise, you’ll set up a custom MCP server in Claude.ai to connect Claude.ai directly to Customer Journey Analytics and you’ll start analyzing your data that is hosted in Adobe Customer Journey Analytics (CJA) directly from Claude.ai.
1.5.3 Adobe Analytics & Claude.ai with MCP server
In this exercise, you’ll set up a custom MCP server in Claude.ai to connect Claude.ai directly to Adobe Analytics and you’ll start analyzing your data that is hosted in Adobe Analytics (AA) directly from Claude.ai.
