1.4 Brand Concierge
Learning Objectives
Brand Concierge is an AI-powered digital companion that transforms the way brands engage with their website visitors. Unlike generic chatbots, Brand Concierge delivers personalized, conversational experiences tailored to each visitor’s intent. It helps visitors discover products, compare options, get instant answers, and receive guided recommendations in real time. The platform serves both B2C and B2B and it acts as an intelligent extension of your brand on any digital channel, while preserving your brand voice, content integrity, and compliance.
Learn how to use Adobe Experience Platform Agents and Brand Concierge to:
Prerequisites
- Access to Adobe Journey Optimizer and Customer Journey Analytics
- Familiarity with Brand Concierge concepts
- Access to CitiSignal demo data: Purchases, Orders, Audiences, Journeys
Exercises
1.4.1 Getting started with Brand Concierge
In this exercise, you’ll explore Brand Concierge’s abilities.
1.4.2 Implement Brand Concierge on your website
In this exercise, you’ll implement your Brand Concierge instance on your website.
