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Marketo AI Overview overview

Last update: May 12, 2026

Marketo AI provides agents designed to automate time-consuming but important marketing functions.

AVAILABILITY
This feature is in limited availability. To request access, fill out this form. Be sure to have your subscription’s Munchkin ID handy.
PREREQUISITES
To use this feature you must first agree to the Core Gen-AI terms and the supplemental terms. Contact your account manager for details.
IMPORTANT
After this feature has been enabled for your subscription, you must perform some setup steps to ensure the desired users have access.

How to access access

On your My Marketo screen, click the Marketo AI tile.

Type your request in the prompt field, or select one of the agents below.

Agents agents

The center console features a growing set of agents available to help you with various tasks. Each agent is a purpose-built AI assistant you interact with through natural language to complete a specific task.

Validate programs validate-programs

Validate programs automatically checks your setup against Marketo best practices and surfaces issues prior to launch. Learn more about the Validate programs Agent.

Import leads import-leads

Import and deduplicate lead lists into your Marketo Engage database with field mapping assistance. Learn more about the Import leads Agent.

Coming soon coming-soon

Additional agents designed to handle the most repetitive, time-consuming work are coming soon, such as:

  • Diagnose why a lead didn’t MQL or progress through the lifecycle.
  • Generate complete Marketo Engage programs directly from a campaign brief.
  • And more.
Related Articles
The Marketo Engage MCP Server acts as a bridge between your AI assistant and Marketo Engage.
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