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Marketo AI Overview overview
Marketo AI provides agents designed to automate time-consuming but important marketing functions.
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After Marketo AI has been enabled for your subscription, you must perform some setup steps to ensure the desired users have access.
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Review data scope, governance controls, and PII considerations in the Marketo AI data information sheet.
How to access access
On your My Marketo screen, click the Marketo AI tile.
Type your request in the prompt field, or select one of the agents below.
Skills skills
The center console features a growing set of agent skills available to help you with various tasks. Each skill is a purpose-built AI assistant you interact with through natural language to complete a specific task.
Investigate leads investigate-leads
Find out why a specific person/lead did not reach a milestone (like MQL, program qualification, or a campaign) and get a plain-language explanation of what happened. Learn more about the Investigate leads skill.
Product knowledge product-knowledge
Product knowledge gives you on-demand access to Marketo expertise without leaving the platform. Ask a question in plain language and Marketo AI draws on official Adobe documentation to answer it. Learn more about the Product knowledge skill.
Validate programs validate-programs
Validate programs automatically checks your setup against Marketo best practices and surfaces issues prior to launch. Learn more about the Validate programs skill.
Import leads import-leads
Import and deduplicate lead lists into your Marketo Engage database with field mapping assistance. Learn more about the Import leads skill.
Coming soon coming-soon
Additional agents designed to handle the most repetitive, time-consuming work are coming soon, such as:
- Diagnose why a lead didn’t MQL or progress through the lifecycle.
- Generate complete Marketo Engage programs directly from a campaign brief.
- And more.