[Beta]{class="badge informative" title="This feature is currently in a closed beta release"}

Marketo MCP Server

Model Context Protocol (MCP) is an open standard that enables AI tools to communicate with external services. The Marketo MCP server acts as a bridge between your AI assistant and Marketo. It exposes more than 100 operations across forms, programs, smart campaigns, leads, emails, snippets, lists, and folders.

When your AI tool calls the MCP server, the server executes the corresponding REST API call on your behalf, using the credentials you provide in each request. You do not need to install, deploy, or run any server-side software.

MCP basics

Think of MCP like a USB-C port for AI applications. Just as USB-C provides a standardized way to connect your devices to various peripherals and accessories, MCP provides a standardized way to connect AI models to different data sources and tools. — Model Context Protocol

MCP allows an AI tool to connect to multiple external services at the same time. For example, an AI assistant could:

MCP is a communication protocol — an open standard that any application can implement to expose its data and actions to AI tools.

What Marketo MCP does and does not do

Understanding the scope of MCP helps set expectations before you connect your AI tool.

MCP does:

MCP does not:

Prerequisites

Get Marketo credentials

You need the following values from your Marketo instance:

If you already have them, skip to Configure your AI tool.

Client ID and Client Secret

Munchkin Account ID

Configure your AI tool

Each AI tool reads MCP server configuration from a different location. Find your tool below and follow the steps to add the Marketo MCP server.

Claude Desktop

The configuration file is claude_desktop_config.json. Open it from one of these locations:

If the file already contains other MCP servers, add the marketo entry under mcpServers. The following example shows the complete mcpServers block:

{
  "mcpServers": {
    "marketo": {
      "type": "http",
      "url": "https://marketo-mcp.adobe.io/mcp",
      "headers": {
        "X-Marketo-Client-Id": "YOUR-CLIENT-ID",
        "X-Marketo-Client-Secret": "YOUR-CLIENT-SECRET",
        "X-Marketo-Munchkin-Id": "YOUR-MUNCHKIN-ID"
      }
    }
  }
}

Save the file, quit Claude Desktop, and reopen it.

Cursor

If your Cursor MCP configuration already contains other servers, add the marketo entry under mcpServers. The following example shows the complete mcpServers block in Settings > MCP or .cursor/mcp.json in your project directory:

{
  "mcpServers": {
    "marketo": {
      "type": "http",
      "url": "https://marketo-mcp.adobe.io/mcp",
      "headers": {
        "X-Marketo-Client-Id": "YOUR-CLIENT-ID",
        "X-Marketo-Client-Secret": "YOUR-CLIENT-SECRET",
        "X-Marketo-Munchkin-Id": "YOUR-MUNCHKIN-ID"
      }
    }
  }
}

Restart Cursor.

Claude Code (CLI)

Run the following command in your terminal, substituting your credentials:

claude mcp add --transport http marketo \
  https://marketo-mcp.adobe.io/mcp \
  --header "X-Marketo-Client-Id: YOUR-CLIENT-ID" \
  --header "X-Marketo-Client-Secret: YOUR-CLIENT-SECRET" \
  --header "X-Marketo-Munchkin-Id: YOUR-MUNCHKIN-ID"

VS Code with GitHub Copilot

Press Ctrl+Shift+P (or Cmd+Shift+P on macOS), type MCP: Open User Configuration, and press Enter. This opens mcp.json. Add the marketo entry inside the servers object:

{
  "servers": {
    "marketo": {
      "type": "http",
      "url": "https://marketo-mcp.adobe.io/mcp",
      "headers": {
        "X-Marketo-Client-Id": "YOUR-CLIENT-ID",
        "X-Marketo-Client-Secret": "YOUR-CLIENT-SECRET",
        "X-Marketo-Munchkin-Id": "YOUR-MUNCHKIN-ID"
      }
    }
  }
}

Available operations

Once connected, you can ask your AI assistant to perform operations across the following categories.

Forms

Browse, create, clone, and approve forms. Add or remove fields, configure field visibility rules, and identify where forms are embedded.

Example prompts:

Smart campaigns

Create smart campaigns, configure smart list filters, add flow steps, and activate or deactivate campaigns.

Example prompts:

Leads and lists

Find leads by email address, create or update lead records, and manage static list membership.

Example prompts:

Programs

Create, clone, and tag programs. Browse programs by type, channel, or date range.

Example prompts:

Emails and snippets

Browse emails, create emails from templates, update content sections, and manage reusable snippets.

Example prompts:

Instance structure

Browse folders, channels, tag types, and activity types to understand your Marketo configuration.

Example prompts:

Bulk operations

Export lead data in bulk and check import or export job status.

Example prompts:

Troubleshooting

Security considerations