List of components list-of-components-global
The tables below give you the list of metrics used in reports and their definitions depending on the delivery type.
Journey metrics journey-metrics
Metric
Definition
Actions successfully executed
Total number of Actions successfully executed for a journey.
Entered profiles
Total number of individuals who reached the entry event of the journey.
Error in action
Total number of errors that occurred for Actions.
Exited profiles
Total number of individuals who exited the journey.
Failed individual journey
Total number of individual journeys that were not successfully executed.
Email and SMS dimensions and metrics email-and-sms-metrics
Metric
Definition
Bounces
Total of errors cumulated during the sending process and automatic return processing in relation to the total number of sent messages.
Bounce Rate
Percentage of emails that bounced compared to emails sent.
Clicks
Number of times a content was clicked in an email.
Delivered
Number of messages successfully sent, in relation to the total number of sent messages.
Delivery Rate
Percentage of messages successfully sent.
Errors
Total number of errors that occurred during the sending process preventing it from being sent to profiles.
Error Rate
Percentage of errors that occurred during the sending process preventing it from being sent compared to emails sent.
Error Reason
Name of the specific original cause of the error. Learn more on error reasons.
Excluded
Number of profiles which have been excluded by Adobe Journey Optimizer.
Hard bounce
The total number of permanent errors, such as a wrong email address. This involves an error message that explicitly states that the address is invalid, such as Unknown user.
Ignored
The total number of temporary, such as Out of office, or a technical error, for example if the sender type is postmaster.
Offer click rate
Percentage of users who interacted with the offer.
Offer impression rate
Percentage of opened offers compared to the number of sent offers.
Offer name
Name of the offer added in the delivery. For more information on placement, refer to this page.
Offer sent
Total number of sends for the offer.
Opens
Number of times the message was opened.
Open Rate
Total number of opened emails compared to the number of delivered emails.
Placement name
Name of your placement used to display your offer. For more information on placement, refer to this page.
Retries
Number of emails in the queue for retries.
Sent
Total number of sends for the delivery.
Soft bounce
Total number of temporary errors, such as a full inbox.
Spam complaints
Number of times a message was declared as spam or junk.
Targeted
Total number of messages processed during the delivery analysis.
Unique Clicks
Number of recipients who clicked on a content in an email.
Note that when calculating unique clicks, the last 10 days are taken into account. If a profile registers multiple clicks within the 10-day period, they will be counted as unique clicks. However, if a profile has 2 clicks more than 10 days apart, they will not be considered as unique clicks.
Note that when calculating unique clicks, the last 10 days are taken into account. If a profile registers multiple clicks within the 10-day period, they will be counted as unique clicks. However, if a profile has 2 clicks more than 10 days apart, they will not be considered as unique clicks.
Unique Click Rate
Percentage of users who interacted with the delivery.
Unique Opens
Number of recipients who opened the delivery.
Note that when calculating unique opens, the last 10 days are taken into account. If a profile registers multiple opens within the 10-day period, they will be counted as unique opens. However, if a profile has 2 opens more than 10 days apart, they will not be considered as unique opens.
Note that when calculating unique opens, the last 10 days are taken into account. If a profile registers multiple opens within the 10-day period, they will be counted as unique opens. However, if a profile has 2 opens more than 10 days apart, they will not be considered as unique opens.
Unsubscriptions
Number of clicks on the unsubscription link.
In-app metrics inapp-metrics
Metric
Definition
Clicks
Total number of recipients who interacted with the buttons included in the In-app message.
Click rate
Percentage of users who interacted with the buttons included in the In-app message compared to users who saw the message.
Dismiss rate
Percentage of In-app messages that recipients dismissed.
Impressions
Total number of In-app messages delivered to all users.
Unique impressions
Number of unique users to whom the In-app message was delivered.
Push notification metrics
Metric
Definition
Actions
Total number of actions on the push notification delivered, e.g. button click or dismissal.
Bounces
Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.
Bounce Rate
Percentage of push notifications that bounced compared to push notifications sent.
Delivered
Number of messages successfully sent, in relation to the total number of sent messages.
Delivery rate
Percentage of push notifications successfully sent.
Engagements
Total number of opens and actions for this push notification, i.e. if the profile opened the push or if a button was clicked on.
Engagement Rate
Percentage of opens and actions for this push notification, i.e. if the profile opened the push or if a button was clicked on.
Errors
Total number of errors that occurred during a delivery preventing it from being sent to profiles.
Error Rate
Percentage of errors that occurred during a delivery preventing it from being sent compared to push notifications sent.
Error Reason
Name of the specific original cause of the error. Learn more on error reasons.
Excluded
Number of profiles which have been excluded by Adobe Journey Optimizer.
Opens
Total number of push notifications delivered to the device and clicked on by users thus opening the app. This is similar to the Push Click except a Push Open will not be triggered if the notification was dismissed.
Open rate
Percentage of opened push notifications.
Sent
Total number of sends for the delivery.
Targeted
Total number of push messages processed during the delivery analysis.
Landing page metrics landing-page-metrics
Metric
Definition
Bounces
Number of persons who didn't interact with the landing page and didn't complete the action of subscribing.
Bounce rate
Number of persons who didn't interact with the landing page and didn't complete the action of subscribing, in relation to the total number of visits.
Clicks
Number of times a content was clicked on in the landing page.
Click rate
Percentage of clicks in the landing page.
Conversion
Number of persons who interacted with the landing page, e.g. subscribed to a form.
Conversion rate
Number of persons who interacted with the landing page, e.g. subscribed to a form, in relation to the total number of visits.
Journey(s)
Number of visits to your landing page coming from a journey.
Other sources
Number of visits to your landing page coming from an external source instead of a journey.
Total visits
Total number of visits to your landing page coming from journeys and external sources, including multiple visits of one recipient.
Unique visitors
Number of persons who visited your landing page, multiple visits of one recipient are not taken into account.
Visits
Number of visits to your landing page, including multiple visits of one recipient.
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