Journey reports section-overview
Journey reports in Adobe Journey Optimizer provide powerful tools to analyze how customers interact with your campaigns across various channels like email, SMS, web, push notifications, and more. By breaking down metrics like engagement, exclusions, errors, and click trends, these reports help you understand what’s working and what needs improvement. Visual tools like performance graphs and the Journey Canvas make it easy to trace user paths and fine-tune your strategies. Whether you’re exploring email open rates, SMS delivery stats, or web click-throughs, each report focuses on specific channels to offer tailored insights, giving you the confidence to optimize every touchpoint.
Journey Reports
Analyzing Journey Reports
Explore how to analyze and optimize journey performance using metrics, visual tools, and key insights.
Code-based Journey Reports
Understand and analyze metrics for engagement in code-based experiences within your journeys.
Content Card Engagement
Learn how to measure and evaluate user engagement with Content cards using detailed metrics.
Direct Mail Metrics
Analyze and interpret key metrics for direct mail campaigns, including delivery status and errors.
Email Journey Reporting
Gain insights into email performance, engagement, and delivery metrics for your campaigns.
In-app Messaging Insights
Understand user engagement with In-app messages and analyze metrics like CTR and dismiss trends.
Additional Resources
- Push Notification Analysis - Evaluate push notification performance with metrics on delivery, engagement, and errors.
- SMS Journey Performance - Analyze SMS campaigns with metrics on delivery, bounces, engagement, and exclusions.
- Web Engagement Analysis - Use web data from journey reports to analyze user interactions and optimize web content performance.